• Explain the importance of personal branding as part of the job search
• Prepare a professional LinkedIn profile and utilize the tools and features to position
the profile or their chosen career path
Week 7 Discussion Forum (Harris, 2021)
1. Watch the following videos:
Here is a series YouTube videos on using LinkedIn for your job search:
Chapter 1: Setting up an Account
Chapter 2: Creating a Profile—that stands out!
Personal branding is the process of creating and managing a public image of yourself. It is about defining your unique value proposition and communicating it to the world in a way that is authentic and consistent. Personal branding is important for everyone, but it is especially important for job seekers.
In today’s competitive job market, it is more important than ever to stand out from the crowd. A strong personal brand can help you do that by:
Here are some specific ways that you can use personal branding to enhance your job search:
Here are some examples of how job seekers have used personal branding to their advantage:
These are just a few examples of how personal branding can be used to enhance your job search. By taking the time to develop and manage your personal brand, you can make yourself more visible to potential employers, demonstrate your skills and experience, build credibility and trust, and attract the right opportunities.
Here are some additional tips for developing and managing your personal brand as part of your job search: