Sample Solution

traditional word of mouth recommendations of family and friend as also indicated by the above failte Ireland survey. As well as this an exploration of what a destination does to draw in potential tourists also needs to be understood. To do this the roles of the organisation or body that promotes itself as a potential holiday destination in the eyes of the potential tourist needs to be discussed and furthermore how a destination image created by these destination managers impacts an individual’s idea of the destination and in turn their likelihood of traveling there.

2.3 Destination management organisations

For this section of the literature review the author will discuss the roles of a destination management organisation and how their roles in promoting and branding their destination to attract tourists and influenced potential tourists to visit that destination or to make a repeat visit.
Destination management organisations or DMOs are an internal body within a destination that carry out the roles of promoting a developing a destination. Initially they were agencies focused solely on promoting and selling a destinations and were seen as a relatively new phenomenon. As (Morrison, 2013) states, Destination managers have been recognised as a vital component in a destinations success. However, the term DMO has developed over time and has become more sophi