Competition among companies to attract and retain consumers has become fierce. One of the techniques companies utilize to attract and retain consumers is product branding. To further enhance a company`s revenues and increase market share, co-branding, the pairing of two or more recognized brands within one space, has become popular. The hospitality industry relies heavily on this phenomenon. Ingredient branding is also a popular marketing strategy. Unlike the consumer goods industry, ingredient branding in the hospitality industry tends to be considered as a necessary means to furnish supplies, rather than a brand managing tool. The philosophy behind co-branding is to generate additional market share, and ultimately increase revenue streams, through customer awareness by forming alliances with one or more brands. Some examples of co-branding in the hospitality industry include Starbucks coffee being served on United Airlines flights and in various nationally branded hotels, as well as Denny`s restaurants operating in some Holiday Inn properties.
on.
Topographically, Ruritania is generally situated between domains that would have been called Saxony and Bohemia in Hope’s time. It has become a conventional term, both concrete and theoretical, for a nonexistent pre WW1 European realm utilized as the setting for sentiment, interest and the plots of experience books. Its name has been given to an entire type of composing, the Ruritanian sentiment, and it has spread outside writing to a wide range of other areas.4
This paper will examine Petru�elkov�’s (P) (1994 (1940))5 Czech form of the short-novel-length Biggles Goes To War (BGW; Biggles Let� na Jih (BLJ) in Czech), set in Maltovia, portrayed in plot as a little Ruritanian-type 6 nation with a German-type upper-
class found “somewhat toward the north-east of the Black Sea, depicted by its diplomat to London as “� ..just barely in Europe. � . Asia � . isn’t a long way from our eastern frontier”.7 Its classification echoes Hope’s somewhat, e.g., Max/Ludwig Stanhauser, von Nerthold, Janovica, Bethstein, Menkhoff, Vilmsky, Klein, Nieper, Gustav, and so on. Maltovia is undermined by its neighbor Lovitzna, a marginally bigger nation, additionally Ruritanian to the extent can be judged, depicted by the Maltovian diplomat as: “� another state, not huge, as nations in Europe go, yet bigger than we are.” Johns gives minimal enough genuine data on Maltovia, and even less on Lovitzna, in spite of the fact that the names he cites for the last nation, e.g., Zarovitch (the name of the decision administration), Hotel Stadplatz, Shavros, Stretta Barovsky, do extend a Ruritanian picture like that of Maltovia. Lovitzna is building up an aviation based armed forces with the help of European educators, and the story starts with the Maltovian diplomat in London asking Biggles, Algy, and Ginger to create one for Maltovia to counter the danger from Lovitzna.
BGW incorporates scenes, for example, e.g., Biggles telling a German pilot that local people “dislike us, you know, they are volatile (93; No. 17 underneath)”, which may have evoked unwelcome pictures and meanings among Czech perusers, particularly during the period when BGW and BLJ were first published.8 The arrangement picked by P to deal with such circumstances has been to go one little above and beyond than interpretation, and to transpose the story, moving Maltovia to some unclear spot in
Whittlesey 2012 sets up an exhaustive continuum for any exchange of any substance starting with one medium then onto the next,
