The post-literate customer will live and what will this mean for marketers

How do you believe the post-literate customer will live and what will this mean for marketers?

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The post-literate customer will live and what will this mean for marketers

Post-literate means education beyond learning to read and write. The literacy of the customers can be characterized as the ability of the customers to choose the products viably and to utilize the communications or information given by the organizations to products. This undermines marketers. How can a marketer adapt to the rise of the post-literate consumer? First, make sure your brand has a strong visual identity – stronger than you think it needs. A recognizable logo and color palette aren’t enough. Assume consumers will not look at your logo – after all, they are certainly multitasking. Be visually consistent, like your brand depends on it.

initiate hostilities as much as to be ready and willing, when the battle is going against them and they are being hard pressed, to stand their ground and die on behalf of their country.” (Polybius 369) This gives one a good sense that Rome by no means was a victim but also cannot be considered an active aggressor or bully.

An issue that arose from expansion was the new pressure that was put on the Roman government to successfully maintain control and govern new provinces that they acquire. The Roman territory became extremely large; inconsistencies in governmental rule in the provinces as well as corrupt activity within the provinces became common. Often publicans, the overseers of these provinces, were corrupt and would take a share of tax money they collected for themselves. Typically when a new territory was acquired Rome would not necessarily abolish their government and cultural practices and instead include them in the taxation of wealth and men to serve in the army, yet this does draw the question of what is the Roman identity and how can Rome maintain consistency in both political influence and power throughout their land? The answer is that there is no simple solution and often military power would need to be exercised in provinces such as Spain who’s native people constantly threatened uprising. The Roman identity that had become integral to Roman society was threatened by the influence of outside cultures, gone was the identity of the proud yet humble Roman solider and Rome became a collage of different lands, cultures, and religions which needed to be held together by military and political strength.

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