A company’s marketing organization

Sample Solution

A company`s marketing organization Competitive research is the backbone of a strong marketing strategy. After all, if you can’t identify your competitors and their marketing tactics, you will struggle to differentiate yourself and your product from the crowd. Finding your competitors doesn’t have to be taxing or complicated. The first step to finding your competitor is to differentiate between your direct (companies or publishers who sell or market the same products as your business) and indirect (those that don’t sell the same products as you, but are in competition with your business digitally) competition. After you have identified your competitors, identify marketing opportunities so you can start outperforming them. for example, by looking at your competitor`s social media presence, you can evaluate where they are focusing their attention and efforts. Also, you can always go back to paid data, as this will provide insight into where your competition is placing their efforts and money. From there, you can craft marketing strategies to compete.

must presumed patients to have the mental capacity to accept or refuse treatment after being given information on their treatment. However there may be instances where healthcare professionals will treat patients without their consent, for example in an emergency situation where the patient is unconscious and lack of the mental capacity to make an informed choice. Treatment in this situation can be given in the patient’s best interest. The assignment will define what meant by consent and highlight its importance to the nursing profession. Furthermore, it will draw comparisons and highlight the differences between the adult and mental health nursing fields. Issues of culture and diversity will be address.

Definition of consent

Consent can be defined as the process in which a healthcare professional gives his/her patient correct and truthful information about their treatment and allowing them to make an informed decision without any convincing or fraud (Dimond, 2009). Consent is respecting individual moral and legal rights by giving them independence and freedom to choose what they want (Thomson, 2010). The Royal College of Nursing(RCN) states that, it is essential to good practice that every patients have the right to access information about their condition and the information must be simple and easy to understand and also this information should be correct and honest (RCN, 2013). Department of Health (DH, 2001) defined consent as allowing a competent person to make a decision on their treatment without any pressure or guidance from health professionals, friends, and families, when they have received enough information to make such decision.

Importance of consent in adult field

It is legal and ethical principle to seek valid consent before starting treatment or providing essential care for a patient. This will shows the patient’s right respected and that is a good fundamental part of good practice (McHale, Tingle 2007).A healthcare professional who does not respect this principle may be liable both to legal action by the patients and principle action by their professional body. Their employer also be