Course Learning Outcomes:
1. Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8, 4.3 & 4.5).
2. Deliver and communicate marketing messages incoherent and professional manner. (Lo 4.4).
Start-up Business Plan
Assume yourself as an entrepreneur of small-scale business in Saudi Arabia.
(In Continuation to the Assignment -2)
4. Products and Services
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include the level of quality or unique or proprietary features.
5. Marketing Plan
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
How do you sell your products or services?
He is seeing it as very hard to get a new line of work. His wellbeing isn’t the best, constraining him with openings for work meaning his better half needs to work. That being stated, this causes them a great deal of worry since they have little kids to deal with. He winds up finding a new line of work offer from a more established scientist in concoction and organic fighting yet denies since he restricted to this field. I trust George should accept this position, paying little heed to his conclusions regarding the matter and the field. I accept this in such a case that he is attempting to find a new line of work as is and it’s at present putting a ton of strain on his better half and family, he should hop on any open door he can get. This returns to the Utilitarian hypothesis. As of now, his joy is depending on him having an occupation and having the option to help his family. The issues he is confronting right now all rotate around him not having a vocation, and now he at last has an employment bid however will not take it because of the work they do. He should accept the position to take the strain off his family, and as the hypothesis states, he should attempt to amplify his satisfaction.
The following experiment Bernard Williams secured was Jim the Botanist. Jim unearthed a focal square of a little South American town. He sees a few Indians tied in a bad spot and a few furnished men in uniform going to shoot them. The chief in control addressed Jim asking how he wound up here, and he clarified how it was on unadulterated mishap. Along these lines, the commander awards Jim to be a respected guest. Since he is a respected guest, he has the alternative to slaughter one of the Indians himself and the others find a workable pace.