WHAT ROLE DOES BRAND LEADERSHIP PLAY IN CUSTOMER’S PERCEPTION IN THE F&B INDUSTRY: A CASE STUDY OF STARBUCKS IN THE ASIA PACIFIC REGION
Product quality is essential for any successful business, but it can be especially important when it comes to food and beverage items. Customers want to know they are getting high-quality products at a reasonable price point; this is an area where Starbucks excels with their range of freshly brewed coffees made from superior ingredients sourced from around the world. Additionally, Starbucks utilizes innovative brewing techniques that keep their coffee tasting fresh while also introducing new flavors on a regular basis.
Starbucks also places great emphasis on CSR initiatives such as sustainable sourcing practices and ethical labor standards. They have developed robust sustainability programs designed specifically for small-scale farmers who provide them with high-quality coffee beans which further enhances their reputation as an ethical company . Furthermore ,their commitment towards delivering exceptional customer service stands out among competitors since each store provides friendly baristas who ensure customers receive personalized attention upon arrival .
Overall ,the combination of these four elements demonstrates how strategic brand leadership can shape customer’s perceptions about organizations operating within the F&B industry . In particular ,Starbucks ‘ability attract retain customers through offering superior products coupled with top notch services supported excellent sustainability efforts has enabled become leading global provider premium beverages across Asia Pacific region setting benchmark other companies strive to reach.
regards to the osmosis of pieces into lumps. Mill operator recognizes pieces and lumps of data, the differentiation being that a piece is comprised of various pieces of data. It is fascinating to take note of that while there is a limited ability to recall lumps of data, how much pieces in every one of those lumps can change broadly (Miller, 1956). Anyway it’s anything but a straightforward instance of having the memorable option huge pieces right away, somewhat that as each piece turns out to be more natural, it very well may be acclimatized into a lump, which is then recollected itself. Recoding is the interaction by which individual pieces are ‘recoded’ and allocated to lumps. Consequently the ends that can be drawn from Miller’s unique work is that, while there is an acknowledged breaking point to the quantity of pieces of data that can be put away in prompt (present moment) memory, how much data inside every one of those lumps can be very high, without unfavorably influencing the review of similar number