Business: Klassik Styles hair Salon
Using segmenting, targeting, and positioning, a marketing concept commonly referred to as STP, you have been able to distinguish who your target market is. Now it's time to apply this knowledge to creating a go to market (GTM) strategy for your product and/or service. What is the essential value of your offering? For example, if you are a fine dining restaurant the essential value is a delightful meal. What matters more to your patrons; e.g. that your food is great or that you use plastic napkins instead of cloth? Your patrons would probably not stop coming to your restaurant because you use plastic napkins. However if the food quality was poor, all the cloth napkins in the world won't bring them back. In the restaurant example, the core product is the food, and plastic napkins an ancillary item. Together they constitute the essential value and unique selling proposition (USP). But why chance it, spring for the cloth napkins. Apply the STP knowledge and create a go to market (GTM) strategy for your product and/or service.
But that’s because I deliberately chose a non-disturbing example. When Einstein invented General Relativity, he had almost no experimental data to go on or a phenomenon to explain, except the precession of Mercury’s perihelion. And Einstein did not use that data, except at the end.
Einstein came up with the theory of Special Relativity using the following principle: You begin by saying, “It doesn’t seem reasonable to me that you can tell, in an enclosed box, how fast you and the box are going. Since this number shouldn’t be observable, it shouldn’t exist in any sense.” You then observe that Maxwell’s Equations invoke a seemingly absolute speed of wave propagation, c, commonly referred to as “the speed of light”. So, you reformulate your physics in such fashion that the absolute speed of a single object no longer meaningfully exists, and only relative speeds exist. I am skipping over quite a bit here, obviously, but the point still remains.
Einstein, having successfully done away with the notion of your absolute speed inside an enclosed room, then set out to do away with the notion of your absolute acceleration inside an enclosed box. It seemed to Einstein that there shouldn’t be a way to differentiate, in an enclosed room, between the room accelerating eastward while the rest of the universe stays still, versus the rest of the universe accelerating westward while the room stays still. And because inertial mass and gravitational masses are exactly equivalent gravity can be viewed as a kind of inertia. The Earth should then go around the Sun in some equivalent of a “straight line”. This requires space-time in the vicinity of the Sun to be curved. And of course, the new theory had to obey Special Relativity, and conserve energy, and conserve momentum, etc.
Einstein spent several years grasping the necessary mathematics to describe curved space-time. Then he wrote down the simplest theory that had the properties Einstein thought it should have—including properties no one had ever observed, but that Einstein thought fit in well with the character of other physical laws.
How impressive was that?
Well, let’s put it this way. In some fraction of alternate Earths proceeding from 1800, perhaps a sizeable fraction, relativistic physics could have developed in an entirely different way. We can imagine that Newton’s original “interpretation” of the motion as relative to an absolute ether prevailed. We can imagine that various corrective factors, themselves unexplained, were added on to Newtonian gravitational mechanics to explain the precession of Mercury—attributed, perhaps, to distortions of the ether. Through the decades, further corrective factors would be added to account for other astronomical observations. Sufficiently precise atomic clocks in airplanes would reveal that time ran a little faster than expected at higher altitudes and more corrective factors would be invented.
Sample Solution
The essential value of my offering is convenience. My product/service ensures that patrons can access whatever they need quickly and easily with minimal hassle, which matters more than the specifics of what I’m providing. For example, if I am a delivery service then it doesn’t matter as much whether I use plastic or cloth napkins as long as whatever item being requested is delivered in a timely fashion. Similarly, if I own a restaurant then most of my customers are looking for delicious food served quickly; how it arrives to their tables isn't necessarily important so long as their expectations are met once they get there. In other words, the key focus should be on meeting customer needs by providing quality products and services efficiently rather than worrying about the details such as materials used (plastic or cloth). If this goal can be accomplished in an efficient manner then customers will keep coming back regardless due to its appeal from both a practical and satisfying standpoint.