Business-Level and Corporate-Level Strategies

 

 

 

 

Overview
In this assignment, you are to use the same corporation you selected and focused on for the assignments, Strategic Management and Strategic Competitiveness and External and Internal Environments.
Research the company on its own website, public filings on the Securities and Exchange Commission’s Filing & Forms page, Strayer University’s online databases, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Use the Business-Level and Corporate-Level Strategies Template [DOCX] to ensure that your assignment meets the requirements.
Requirements
Write a 6-8 page paper in which you do the following:
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether you judge this to be a good choice. Justify your opinion.
Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether you judge this to be a good choice. Justify your opinion.
Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.

Sample Solution

Corporate-level strategy focuses with a portfolio of diverse products and services, whereas business-level strategy concentrates on how an organization generates value by positioning products and services relative to the offerings of other enterprises in the same industry. Managers question, “How can we be successful in this business?” when dealing with customers. “In what industry or industries should our firm compete?” executives question when dealing with corporate strategy.

Executives at companies like The Walt Disney Company must decide whether to stay in their current domains or branch out into new ones.

part in the modern world. It could be said that gene editing, and more specifically, designer babies, would encourage social standards regarding beauty to continue and get worse. Women are under more pressure to look a certain way to fit in and conform to the body standard at the time (Mazur, 2010). One year, blue eyes may be the standard, then it may change to brown in a few years. This is a similar case with body shape. According to an investigation conducted in 2007, 90% of all woman aged 15-64 around the world would like to change at least one aspect of their physical appearance (Calogero, Boroughs and Thompson, 2007).This shows that technology that allows you to change your child’s appearance will potentially be used by parents, based on these social standards. As will be demonstrated in this essay, there are also consequences of using this technology that impact the child on which they are being used on. Robert Sparrow of Monash University argues in his 2018 paper on gene editing (Sparrow, 2019) of the obsolescence of ‘designer babies’. He contends that when a child is given enhancements at birth, they will “rapidly go out of date” and “Sooner or later, every modified child will find him or her- self to be ‘yesterday’s child”. With this, he is making the point that, just as fashion becomes obsolete as the years go by, genetic traits that are considered ‘attractive’ will soon lose their flair. When this does happen, the child will feel inadequate and will no longer have what society considers the ‘best trait’. Furthermore, different qualities may be considered more attractive in the modern world, so gene editing would further homogenise and universalise our understanding of beauty, attractiveness and what is considered ‘good’. One thing that makes the human race so interesting is the diversity of people. This homogenisation of the idea of beauty will eliminate this diversity.

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