April 7, 2020

Integrated Marketing Sales promotion

Discuss the concept of “Sales Promotion” with the help of 2 examples from “Fast moving consumer goods” (FMCG) industry where “Sales Promotion” was successful between 2015- […]
April 8, 2020

Pricing Products

Determining the price of a product or service is a critical decision for an organization. The price must be set high enough to cover the cost […]
April 9, 2020

Marketing and Media

  Develop a plan to conduct a content analysis that explores a research question about the kind of advertising that might be geared toward particular TV […]
April 10, 2020

Environmental Analysis Target Market Analysis SWOT Analysis Marketing

From the real international market, select a company of your choice wishing to start its activities in Saudi Arabia. The Company hired you as Marketing Manager […]
April 10, 2020

Marketing and Media

Develop a plan to conduct a content analysis that explores a research question about the kind of advertising that might be geared toward particular TV programming. […]
April 11, 2020

Marketing

  According to Gibbons (2017), designing a service requires the provider identify the touchpoints that create a customer’s journey — or rather the “experience of the […]
April 16, 2020

Marketing Strategy

A successful marketing strategy can influence buyers both directly and indirectly. Additionally, distribution systems can benefit buyers. The combination of marketing strategy, distribution systems, and the […]
April 22, 2020

Sales, Advertising and PR

You are required to choose an organisation and assess the success of their IMC as applied to their  product or service. Use the five marketing communication […]
April 22, 2020

Marketing Management

Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current […]
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