Identify a recent campaign using a celebrity. Describe the campaign and discuss how the celebrity is a good or bad match for the brand endorsed. Present an example of an ad from the campaign.
Marketing communication tools like images in newspaper, the sounds in advertisements among many others have proven to be of interest to consumers. Recently, celebrities have become instrumental in marketing and advertisement of various consumer goods and services. This study will focus on explaining and giving in depth of how this kind of advertisement has impacted in the market especially on consumers. The paper will also check at how this mode of advertisement has influenced on the consumer attitude and such has enhanced purchase intention of customers (Amos, 2008). And further investigate its negative impacts on respective consumers and firms at large.