Colin Kaepernick Nike ad
Choose a communication campaign that was either effective, ineffective or both. Gather information on the
detailed aspects of the campaign, including all the methods used to achieve campaign goals, whether effective
or ineffective. Pay special attention to the use of social media and how the use of social media relates to other
aspects of the campaign.
Sample Solution
Colin Kaepernick Nike ad Communication campaigns utilizes a purposeful promotional strategy to change knowledge, attitudes, behavior or policy in a specific, intended audience via marketing and advertising techniques. An example of a communication campaign; AirBnb new logo campaign, the Belo story. Communication objectives describe the target that you want to reach with your planned actions. By formulating this in advance, it can ultimately be evaluated whether the desired target is reached. Social media campaigns have become a crucial marketing technique for businesses everywhere. Using social medial in communication campaigns will allow you to reach your target audience, engage with current and potential customers, increase website traffic, and drive sales.
The effective practices related to training and staffing within organizations can lead to positive organizational performance (Delaney and Huselid, 1996). In a study of over 1000 companies, the use of eminent work practices such as recruitment and selection, training etc. can lead to employee retention as well as long-term corporate financial performance of a company (Huselid et al, 1995).
It may sometimes seem that learning and training are the same theories, however learning may many times occur outside training and sometimes a great deal of training can fail to yield learning. ‘Training involves relatively permanent changes in cognition, behavior, and affect’ (Kraiger et al., 1993).