Communicating with Brands

 

C​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​onsidering how social media has completely changed how people communicate with each other, as well as brands, and how businesses reach and communicate wit​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​h their customers, how do you think the definition of a brand has changed? Explain why and offer examples. *I have attached the rubric for this assignmen​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​t

 

Sample Solution

nalities. Individuals from the UK, US and Australia also celebrate St. Patricks Day this could be due to the fact that many Irish have emigrated to other parts of the world but the main concern is that other parts of the world are more accepting and understanding of other cultures which assists with the integration of nations.

* Travel- increased international trade encourages the acceptance of other cultures. Travel makes it much easier for trialling with diverse types of food language and customs.

Disadvantages of globalisation

With advantages come disadvantages too. Globalisation can have negative effects and threats on nations. Firstly, the constant boosting flow of skilled to non-skilled jobs from developed to undeveloped nations as large organisations seem to be searching for the cheapest labour available. Secondly larger can have more of an influence when it comes to decision making which leave smaller poorer countries without a say; no equal opportunities.

Trade restrictions

In economics the law of comparative advantage states that economics should specialise in the goods that they are comparatively better at producing (Economic for business, 2007). Comparative advantage and the gains from trade are very influential arguments and provided many governments with a reasonable motive for freer international trade; a problem with comparative is that it raises economic output for the world which does not necessarily make improvements in the economic state of individual nations. E.g. In trading with the UK, if Germany decided to abandon car manufacturing and began to focus more on the production of T.Vs employees from the car manufacturing will be left jobless and will not be skilled in the area for manufacturing T.Vs so in this case German car makers will not find appeal to the comparative advantage. On the other hand with uncompetitive industries the government can be asked to provide protectionist measures; these are put into place in order to reduce the competitiveness of international rivals (Economic for business, 2007).

Non- Tariff barriers

Trade can be restricted in other ways by the government one of which is by a quota. A quota can control trade by limiting the amount of a product that can be brought in into a country for example; a copper quota may limit the importation of copper to 300 million tonnes a year. Due to the fact that a quota limits international supply the price is usually increased.

* Reason for protecting trade- Governments may wish to support an industry that has strategic value for example copper could be very important for China. The Chinese government would n

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