Communication Support Plan 1: Increasing Voter Turnout Among Young Canadians

Target Audience: Young Canadians (ages 18-34)

Objectives:

• Increase awareness of the importance of voting in federal elections among young Canadians.
• Educate young Canadians about the voting process and how to register to vote.
• Address common barriers to voting among young Canadians.
• Encourage young Canadians to vote in the next federal election.

Strategies:

• Develop and distribute targeted messaging to young Canadians through social media, online advertising, and other digital channels.
• Partner with youth-serving organizations to reach young people and provide them with information about voting.
• Host voter registration events and workshops on campuses and in communities.
• Create and distribute educational resources about the voting process and the importance of civic engagement.
• Address common barriers to voting among young Canadians, such as lack of transportation, lack of knowledge about the voting process, and voter apathy.
• Work with political parties and candidates to develop policies and platforms that are relevant to young Canadians.

Evaluation:

• Track website traffic, social media engagement, and event attendance to measure the reach and effectiveness of the communication campaign.
• Conduct surveys and focus groups to assess young people’s knowledge of the voting process and their attitudes towards voting.
• Compare voter turnout rates among young people in the next federal election to those in previous elections.

Communication Support Plan 2: Increasing Voter Accessibility for Persons with Disabilities

Target Audience: Persons with disabilities

Objectives:

• Increase awareness of the accessibility of voting for persons with disabilities.
• Educate persons with disabilities about the voting process and their rights as voters.
• Address common barriers to voting for persons with disabilities.
• Encourage persons with disabilities to vote in the next federal election.

Strategies:

• Develop and distribute targeted messaging to persons with disabilities through social media, online advertising, and other digital channels.
• Partner with disability organizations to reach persons with disabilities and provide them with information about voting.
• Host voter information sessions and workshops in accessible locations.
• Create and distribute educational resources about the voting process and the rights of voters with disabilities in a variety of accessible formats.
• Address common barriers to voting for persons with disabilities, such as lack of transportation, inaccessible polling stations, and lack of assistive devices.
• Work with Elections Canada to ensure that all polling stations are accessible and that voters with disabilities have access to the assistive devices they need to vote.

Evaluation:

• Track website traffic, social media engagement, and event attendance to measure the reach and effectiveness of the communication campaign.
• Conduct surveys and focus groups to assess persons with disabilities’ knowledge of the voting process and their attitudes towards voting.
• Compare voter turnout rates among persons with disabilities in the next federal election to those in previous elections.

Conclusion

By developing and implementing effective communication support plans, we can increase voter turnout among young Canadians and persons with disabilities. By making voting more accessible and inclusive, we can strengthen our democracy and ensure that everyone has a voice in their government.