libraries. Commercial sources are equally valuable, but most business data involve cost factors such as subscription and association fees. The data sources of educational institutions are research conducted by universities, colleges and technical institutes.
Combining primary and secondary market research is almost certainly the best way to gain market-level perspectives and local and regional competitive perspectives. For the purposes of this study, secondary data come from a wide range of sources identified in the literature review, including Internet search engines, UWTSD library catalogues, electronic journals, and industry-specific data.
3.3 Research rationale
The latest research shows that many young people (62%) in the United Kingdom today have a clear understanding of their ideal work. But still more than one-third of people are still unsure which career they want to pursue(Guardian,2007). In this case, private vocational training companies can give full play to their strengths. Generally speaking, they will customize the course according to the trainees’ ability and needs, and then make plans for their future career and development personally.
Private training companies have their own advantages over other general vocational education, such as personalized training. The training company will set specific business goals and make training plans for them. Whether the trainees want to enhance their theoretical knowledge or improve their leadership ability, the company will provide customized courses to improve their skills and business profitability (Martin, Tanja &Kate, 2007). In terms of diagnosing the shortcomings of students, the training company will customize the course design according to the needs of students, and the one-to-one personalized tutoring and other aspects will be more detailed. The company can also provide professional guidance and advice for trainees’ future professional development, help them to know more about their most needed fields and encourage them to be more proactive in their future career demands.
As the demand for vocational education increases, the number of pr
