Sample Solution

One example of a company that has developed and maintained a competitive advantage is Amazon. Through its focus on customer experience, the company continuously strives to provide consumers with the most convenient and cost-effective shopping experience possible (Shepler, 2018). This includes offering fast delivery times, low-cost shipping options and easy payment methods. Additionally, Amazon also has invested heavily in research and development which allows it to stay ahead of competitors when it comes to technological advancements such as artificial intelligence or automation (Sturgeon & Huhnke, 2019). This strategy helps them maintain their edge in an increasingly digital world.

Another example is Apple’s focus on design and user experience. The company puts great emphasis on creating aesthetically pleasing products that are intuitive for users to operate (Buchhholz et al., 2020). This strong focus on innovation enables Apple to capture larger segments of the market by appealing more broadly than its competitors who may only offer simpler solutions. Furthermore, this also leads customers to purchase multiple Apple products since they recognize how well each device works together within their ecosystem (Gouvea et al., 2019).

These examples illustrate how companies can develop competitive advantages through strategic investments in technology and design. These advantages can be sustained over time if these businesses continue innovating at a faster rate than their competition allowing them to stay ahead of the curve while simultaneously keeping customers satisfied with their offerings.