Consumer franchise-building and a nonfranchise-building promotion.

Differentiate between a consumer franchise-building and a nonfranchise-building promotion. Find an example of a promotional offer you believe contributes to the equity of a brand and explain how this is achieved.

 

Sample Solution

Consumer franchise-building and no franchise-building promotion

A consumer franchise-building promotion is a promotion in which sales activities communicate distinctive brand attributes and contribute to the development and reinforcement of brand identity, whereas no franchise-building promotion include price-off packs, contests and sweepstakes, and premiums not related to the product. Consumer sales promotion efforts cannot make consumers loyal to a brand that is of little value or does not provide them with a specific benefit. But they can make consumers aware of a brand and, by communicating its specific features and benefits, contribute to the development of a favorable brand image. Consumer franchise-building promotions are designed to build long-term brand prefer. An example of a promotional offer is the Exhibit 16-7. This promotion agency ad stresses the importance of using trade promotions to build brand equity and help the company achieve ultimate goal of full-price purchases that do not depend on a promotional offer. Companies can also use sales promotion to contribute to franchise building by developing an offer consistent with the image of the brand.

rentier social contract has a direct negative impact on the power of the people, however, they have silently agreed to its repercussions. With the oil royalties funding the fiscal system, the people of the country acquiesce their government representation for their emancipation from taxation, gift of free education, as well as free health care. As the people and the petro-state rely on economic stability fueled by a steadily depleting resource they remove themselves from any glimpse of change and growth. They become largely removed from government corruption and waste as it has little impact on their pockets, in turn propagating their own moral hazard. The citizens attend school, yet, recently, they have graduated and remained unemployed for an extended period of time. If the available jobs on the market are not offered by the government, individuals find little to no incentive to take them. Instead, imported foreign workers from surrounding countries find themselves filling these jobs and sending the money back to their families. Therefore, the building of NEOM will more than likely succeed if the government strategically allocates money and diversifies their investments, however, the citizens of Saudi Arabia may contribute very little to this. Why work hard for your riyal when your father who humbly worked before you can give it to you with ease and the imported foreign workforce can sacrifice their energy and lives for their families and build the technological hub of the country’s dreams?

Saudi Arabia may plan to avoid downfall by slowing its dependence on oil with the reforms of Vision 2030, but it does not mean the country will stop doing whatever it takes to have its way… and its oil; Saudi Arabia will continue to attempt use its political and oil leverage to shirk off the part they have played in the death of Khashoggi, blockade the people of Yemen, fight off the Houthis/Iranians, and gain control of the straits of Bab el-Mandeb over the course of the Yemeni Civil War. In the crusade for oil and power, they propagate death and destruction; Saudi Arabia will not stop for a single life… certainly not the life of the famous Jamal Khashoggi or little-known Yemeni citizens.

This question has been answered.

Get Answer
WeCreativez WhatsApp Support
Our customer support team is here to answer your questions. Ask us anything!
👋 Hi, Welcome to Compliant Papers.