copyright laws

 

 

 

Your analysis of the readings in Chapter 13 Use textbook terminology.
Required Textbook:
Priluck, R. (2017). Social media and mobile marketing strategy. New York: Oxford University Press.
List the 7 best practices for privacy policies. Have you read the privacy policy for software or apps that you
use? What are the risks?
Compare and contrast the privacy policies in the United States with those of the European Union and other
countries.
Discuss how to manage user-generated content and explain the copyright laws associated with that content.
Briefly summarize the law regarding running contests and sweepstakes, false advertising and trademark
infringement.
Reflect on the entire course. Identify 5 key things that you learned which will be critical to your work in social
media.

 

 

 

 

 

 

Sample Solution

Copyright laws

Your privacy policy is where you can explain to your customers exactly how you collect, store and manage data, and how they can exercise their rights under GDPR and other data protection legislation. Legislation governing the sending of marketing material varies globally, so you should make sure that the texts you use are suitable for the regions in which you are operating. However, since you cannot control where a customer will open an email or register on your site, it is a good idea to protect yourself by complying with the most restrictive legislation. Tips for your privacy policy include: make it visible; be specific; customize the policy for your business; avoid jargon; outline a list of personal information requested; and create a place for customers to accept and agree to the terms. When companies who do not collect data create a privacy policy, customer loyalty will be built.

Furthermore, a formal selection process provides a way for job applicants to build their self-esteem. Knowing that they would be competing with other candidates, job applicants tend to see the selection process as an opportunity to prove their potentials and skills. Through the selection process, applicants get the chance to prove themselves worthy of the position and in the process build confidence and a stronger personality. In interviews for example, workforces get the chance to express their thoughts and views and in the process show their communication and interpersonal skills. Consequently, these experiences allow individuals to explore their skills and potentials and at the same time develop self esteem.

Going now to training, organizations normally see the training process as a systematic approach to developing and enhancing the skills and capabilities of the workers in a way that would add value to the organization. According to Gerber (2000) the complex nature of the business in the twenty first century calls for highly qualified and competent workforces. Furthermore, Gerber (2000) claimed that work has become more demanding and requiring for a ‘smarter’ workforce. Consequently, the organization may respond to these external pressures by harnessing the skills and capabilities of the workforces, which may be achieved by designing and facilitating training programs for the workforces.

Fundamentally, effective training programs and approaches would guarantee that organization’s workforces are equipped with the appropriate knowledge and information to efficiently perform their tasks (Acton & Golden 2003). Subsequently, trained and efficient workforces tend to produce bett

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