write a maximum 20-page (double spaced) research paper on a chosen country’s culture and economy system. This is one of the tasks that a marketing manager should undertake when developing an international marketing plan. (Note that you will not prepare a full international marketing plan in this course). The project must be based on an approved proposal.
Your task is to assess how the cultural and economic environments of the host country are likely to influence the demand for, and commercialization of, the type of products you are interested in. This assignment involves research and analysis of the cultural and economic situation of the country with respect to a product category.
Your main challenge in this project is to screen relevant information from the vast amount of data available. Try to base your report on verifiable facts and then analyze these facts in terms of the marketing implications for your chosen product category. For example, suppose you are considering exporting Molson Canadian beer to China. At this initial stage of your project, your analysis should show how cultural and economic factors might influence the behaviour of beer sellers (local and foreign) as well as beer consumers in China, and it should address questions such as the following:
What cultural and economic factors may encourage or limit beer consumption in China?
What cultural and economic factors favour or limit doing business in China?
What types of distribution and media channels are available in China, specifically for the commercialization of beer?
If you have any questions, contact the Student Support Centre.
The Modern Unrest is an outcome of the primary globalization — a consequence of the development of completely manipulated ships. This undeniable the beginning of the Incomparable Disparity. Sturdier boats implied an adjustment of exchange dynamic — new spots were found for exchange, new items traded and there was a consistent quest for new courses. Fabricating focuses were presently set up in north western Europe, with English and Dutch economies benefitting the most. This recently discovered availability in the end prompted the foundation of exchange organizations, and the colonization of a few districts. It was exchange with settlements demonstrated favorable for the English, as it worked with its change from an agronomically subordinate country to one associated with assembling. These variables finished in the Modern Upheaval, and subsequently, stable financial development.
Through the course of the book, Allen references episodes in history where specialized change has been the driving variable for development, be it the creation of steam motors, better apparatus or even new strategies of creation. Notwithstanding, as seen through information and diagrams, these progressions appeared to occur in just high pay nations, and these advancements helped just these areas, as well. As displayed in his paper, Mechanical Change and the Incomparable Redirection, that’s what he repeats, “the new innovation prompts higher wages, and, simultaneously, is just worth creating and involving in high compensation economies” (Allen, 1).
A few advancements concocted decreased the extent of work underway, which was not a plausible option for nations in which work was modest and bountiful. As laid out before, education levels in less fortunate nations was likewise lower, because of which advancements were undeniably bound to occur in more extravagant nations, and no one but they could receive the rewards of fruitful developments.
As transport costs fell and exchange from Europe picked up more speed, they acquired new degrees of proficiency underway and trade. Consequently, they fostered a similar benefit — the capacity to deliver labor and products in a more proficient way than different nations — which put them in a very prosperous position (Allen, 56). Different nations couldn’t accomplish similar degrees of cost and proficiency, and subsequently, missed out.
Allen commits an enormous piece of his book investigating why a few things worked for specific nations and for nobody else. In every locale, exists an unstable equilibrium of a few factors that incorporate geology, culture, training, mechanical levels, assets and valuable open doors — which communicate with the powerful changes in the monetary climate in various ways. From this, we derive that we can’t have any significant bearing similar monetary answers for every district fully expecting similar outcomes.