Customer Buying Experience

 

 

Choose 3 products you might be interested in purchasing that are sold on the Internet.

For each product, visit 3 websites and go through the process as if you were going to actually purchase the product.
Which website did you have the best buying experience with? Why do you think that is?

Which website did you have the worst buying experience with? Why?

If you could create the perfect website to sell a product on, what features would it have?

 

 

Sample Solution

  1. A new laptop computer
  2. A pair of running shoes
  3. A subscription to a streaming service

For each product, I will visit 3 websites and go through the process as if I were going to actually purchase the product.

Laptop Computer

  • Website 1: Best Buy
    • Pros: Wide selection of laptops, good prices, easy to navigate website
    • Cons: Some of the reviews were negative, shipping costs were high
  • Website 2: Amazon
    • Pros: Huge selection of laptops, competitive prices, free shipping for Prime members
    • Cons: Some of the laptops were out of stock, the website can be overwhelming
  • Website 3: Newegg
    • Pros: Wide selection of laptops, competitive prices, good return policy
    • Cons: The website is not as user-friendly as Best Buy or Amazon

Best Buying Experience: Amazon

I had the best buying experience with Amazon. The selection of laptops was huge, the prices were competitive, and I was able to get free shipping with my Prime membership. The reviews were also positive, which gave me confidence in my purchase.

Worst Buying Experience: Newegg

I had the worst buying experience with Newegg. The website was not as user-friendly as Best Buy or Amazon, and I had trouble finding the laptop I was looking for. The prices were also higher than on the other two websites.

Streaming Service

  • Website 1: Netflix
    • Pros: Wide selection of movies and TV shows, good user interface, affordable price
    • Cons: Some of the movies and TV shows are not available in all countries
  • Website 2: Hulu
    • Pros: A lot of great original content, live TV streaming
    • Cons: Ads on the basic plan, not as many movies as Netflix
  • Website 3: Disney+
    • Pros: A lot of great Disney content, including movies, TV shows, and originals
    • Cons: Not as many movies as Netflix or Hulu

Best Buying Experience: Netflix

I had the best buying experience with Netflix. The selection of movies and TV shows is huge, the user interface is easy to use, and the price is affordable. I also like that I can watch Netflix on multiple devices.

Worst Buying Experience: Hulu

I had the worst buying experience with Hulu. The ads on the basic plan were very annoying, and I didn’t think the selection of movies and TV shows was as good as Netflix.

If I could create the perfect website to sell a product on, it would have the following features:

  • A wide selection of products
  • Competitive prices
  • Easy to use website
  • Good customer service
  • Secure payment processing
  • Free shipping
  • Clear return policy

I think these features would make it a great experience for customers to buy products online.

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