Customer Buying Experience

Sample Solution

1. A new laptop computer
2. A pair of running shoes
3. A subscription to a streaming service

For each product, I will visit 3 websites and go through the process as if I were going to actually purchase the product.

Laptop Computer

• Website 1: Best Buy
  • Pros: Wide selection of laptops, good prices, easy to navigate website
  • Cons: Some of the reviews were negative, shipping costs were high
• Website 2: Amazon
  • Pros: Huge selection of laptops, competitive prices, free shipping for Prime members
  • Cons: Some of the laptops were out of stock, the website can be overwhelming
• Website 3: Newegg
  • Pros: Wide selection of laptops, competitive prices, good return policy
  • Cons: The website is not as user-friendly as Best Buy or Amazon

Best Buying Experience: Amazon

I had the best buying experience with Amazon. The selection of laptops was huge, the prices were competitive, and I was able to get free shipping with my Prime membership. The reviews were also positive, which gave me confidence in my purchase.

Worst Buying Experience: Newegg

I had the worst buying experience with Newegg. The website was not as user-friendly as Best Buy or Amazon, and I had trouble finding the laptop I was looking for. The prices were also higher than on the other two websites.

Streaming Service

• Website 1: Netflix
  • Pros: Wide selection of movies and TV shows, good user interface, affordable price
  • Cons: Some of the movies and TV shows are not available in all countries
• Website 2: Hulu
  • Pros: A lot of great original content, live TV streaming
  • Cons: Ads on the basic plan, not as many movies as Netflix
• Website 3: Disney+
  • Pros: A lot of great Disney content, including movies, TV shows, and originals
  • Cons: Not as many movies as Netflix or Hulu

Best Buying Experience: Netflix

I had the best buying experience with Netflix. The selection of movies and TV shows is huge, the user interface is easy to use, and the price is affordable. I also like that I can watch Netflix on multiple devices.

Worst Buying Experience: Hulu

I had the worst buying experience with Hulu. The ads on the basic plan were very annoying, and I didn't think the selection of movies and TV shows was as good as Netflix.

If I could create the perfect website to sell a product on, it would have the following features:

• A wide selection of products
• Competitive prices
• Easy to use website
• Good customer service
• Secure payment processing
• Free shipping
• Clear return policy

I think these features would make it a great experience for customers to buy products online.