Customer Persona 1: The Casual Music Listener

Name: Sarah

Age: 25

Occupation: Software engineer

Location: San Francisco, CA

Income: $80,000

Pain Points:

• Sarah loves music, but she doesn’t have the time or expertise to curate a personalized collection.
• She often finds herself listening to the same songs over and over again, or getting stuck in a rut of listening to only one genre of music.
• She also finds it difficult to discover new music that she’ll like.

How the Product Vision Would Impact Her:

Sarah would love a music streaming app that could recommend new music to her based on her listening habits and preferences. She would also appreciate an app that could help her to create personalized playlists for different occasions or moods.

Customer Persona 2: The Audiophile

Name: John

Age: 45

Occupation: Lawyer

Location: New York City, NY

Income: $200,000

Pain Points:

• John is a passionate music lover and audiophile. He has a large collection of high-quality audio equipment, and he loves to listen to music in the best possible quality.
• He is also very discerning about his taste in music. He prefers to listen to independent and underground artists, and he often has difficulty finding their music on popular streaming services.

How the Product Vision Would Impact Him:

John would be interested in a music streaming app that offered a high-quality listening experience, with support for lossless audio formats and high-resolution audio. He would also appreciate an app that offered a wide selection of independent and underground music.

Customer Persona 3: The Music Creator

Name: Emily

Age: 22

Occupation: Musician and songwriter

Location: Los Angeles, CA

Income: $20,000

Pain Points:

• Emily is a talented musician and songwriter, but she struggles to get her music heard. She has tried distributing her music on popular streaming services, but she hasn’t been able to gain much traction.
• She also finds it difficult to connect with other musicians and collaborate on projects.

How the Product Vision Would Impact Her:

Emily would love a music streaming app that was designed specifically for music creators. She would be interested in an app that offered fair compensation to artists for their music, and that provided tools to help musicians promote their music and connect with other musicians.

Conclusion

These are just three examples of customer personas for a music streaming app. There are many other types of people who could be potential customers for this product, such as fitness enthusiasts, students, and parents. When developing a product vision, it is important to consider the needs of all of your potential customers.