At this point, you have read about conformity, social influence, obedience, group behavior and cults. To apply these concepts you will create your own pro-social cult (no dark, anti-social, deadly, prejudicial, hateful cults. Please create a cult that will not cause harm to people or the universe). This activity has several student learning objectives: Employ informational and normative social influence in the recruitment of new members, and in ensuring group loyalty, commitment and engagement Illustrate social norms in cult loyalty and engagement efforts Demonstrate deindividuation in developing cult commitment Demonstrate an understanding of social identity by developing effective methods of recruitment and cult commitment Create a cult using social psychological principles