Social Media Campaign on Sexually Transmitted Diseases

Target Audience: Middle and late adolescents

Social Media Platforms: Instagram, TikTok, and Snapchat

Campaign Objectives:

• Increase awareness of sexually transmitted diseases (STDs) among middle and late adolescents.
• Educate adolescents about the signs and symptoms of STDs.
• Encourage adolescents to seek testing and treatment for STDs if they think they may have one.
• Promote preventive measures to reduce the risk of contracting STDs.

Campaign Messages:

• STDs are real and they can happen to anyone.
• STDs can have serious consequences, including infertility, cancer, and even death.
• There are often no early signs or symptoms of STDs, so it’s important to get tested regularly.
• There are effective treatments for STDs, but the earlier you get tested and treated, the better.
• There are things you can do to protect yourself from STDs, such as using condoms and getting vaccinated against HPV and hepatitis B.

Campaign Content:

The campaign will use a variety of content to engage and educate adolescents about STDs, including:

• Infographics: Visually appealing infographics that highlight key facts about STDs, such as the signs and symptoms, the risks of not getting tested and treated, and preventive measures.
• Videos: Short, engaging videos that feature real people talking about their experiences with STDs, or that provide information about STDs in a creative and informative way.
• Interactive content: Interactive quizzes and polls to test adolescents’ knowledge about STDs and to engage them in thinking about their own risk factors and preventive behaviors.
• Personal stories: Stories from real people who have been affected by STDs, to help adolescents understand the real-world consequences of these diseases.

Campaign Hashtags:

The campaign will use the following hashtags to reach its target audience and to encourage social media engagement:

• #STDsAreReal
• #GetTestedGetTreated
• #ProtectYourself
• #TalkToYourDoctor

Campaign Examples:

• Instagram:
  • Post an infographic about the different types of STDs, including the signs and symptoms of each.
  • Share a video of a young person talking about their experience with an STD.
  • Post a poll asking followers about their knowledge of STDs.
• TikTok:
  • Create a TikTok video that explains what STDs are and how to prevent them.
  • Use humor and creativity to engage viewers and make the information more memorable.
  • Partner with popular TikTok influencers to promote the campaign to their followers.
• Snapchat:
  • Create a Snapchat filter that encourages people to get tested for STDs.
  • Share Snap Stories that provide information about STDs and how to protect yourself from them.
  • Partner with local health organizations to promote the campaign in their Snapchat accounts.

Evaluation:

The campaign will be evaluated based on the following metrics:

• Reach: The number of people who see the campaign content.
• Engagement: The number of people who interact with the campaign content, such as by liking, sharing, or commenting on it.
• Knowledge: The change in adolescents’ knowledge about STDs after seeing the campaign content.
• Attitudes: The change in adolescents’ attitudes towards STDs and STD testing after seeing the campaign content.
• Behaviors: The change in adolescents’ behaviors related to STD prevention, such as condom use and STD testing, after seeing the campaign content.

This campaign aims to increase awareness of sexually transmitted diseases (STDs) among middle and late adolescents and to encourage them to seek testing and treatment if they think they may have one. The campaign will use a variety of social media platforms to reach its target audience and to engage them with creative and informative content. The campaign will be evaluated based on its reach, engagement, and impact on adolescents’ knowledge, attitudes, and behaviors related to STDs.