Digital advertising

 

 

For each of the individual case memos, review the situation as presented in the case, and use the details
presented as the benchmark for your analysis. Use peer reviewed resources in the university’s electronic
library if needed. Memos are to be between 800-1000 words (12 pt Times New Roman Font)
Questions to focus on –
– Is there a role in digital advertising that L’Opinion can carve out for itself? What would be the way you would
discover this role?
– How can the news organization increase their advertising and sponsorship revenue when there has been a
consolidation of advertising markets by Facebook, Google and now Amazon?

Sample Solution

Digital advertising

Online is where the people are. 64% of people say they have been influenced to buy something by watching a video online. 52% of buying decisions can be traced back to Facebook. Digital advertising is the process of publishing promotional material through online platforms such as social media, search engines, websites, and any other program that can be accessed digitally. Consumers are spending the majority of their time on the internet, so digital advertising helps you take your business directly to where your audience is. Online ads can be cheaper than those placed on other media platforms and they allow marketers to better and measure the performance of their ads.

Weatherford Laboratories are involved in rock and fluid analysis by providing several services related to oil and gas production around the world. Weatherford labs has wide experience in working with different type of fluids and reservoir which play an important role for oil and gas producers. In addition, this experience leads the company to reach determinations on the best production for the long-term viability of a well.
Weatherford labs provide several services according to the client requirements, for instance MICP (Mercury injection and Capillary pressure), Porosity and Permeability measurement, CT scan for cores, Soxhlet Cleaning, Core photo, Core gamma, Fluid Saturation by Dean Stark, Salinity Analysis, and finally Miscible Extraction.
Weatherford laboratory sections

The Waterford lab in Oman is divided into several sections and each department has special tasks. The flow chart below shows the different sect
The Conventional core analysis department is about using different instrument in order to measure the porosity and permeability of fluids using Nitrogen and Helium gases. In addition porosity and permeability are important factors in petroleum.
This section provide an important data related to porosity and permeability in order to get a better understanding in reservoir and flow of different types of fluids using DHP (Digital Helium Porosimeter) and DGP (Digital Gas Porosimeter) devices also VINCI is one of the instruments that used for steady- state processes.
SCAL sectio
Special core analysis section are specialist in understanding petrophysical properties goes beyond special techniques with advance tests to help the client more in estimating their fields.
It is important to note however, that SCAl provide several services in MICP (mercury injection and capillary pressure), FRF (formation resistivity factor), and permeability of fluids especially water, CT scan, and flush cleaning using different solvents.
However, the department provides unique tests related to the above processes in order to ensure the delivery of good quality services and focus on saving costs to the customer.
Therefore, SCAL section is responsible for different fluid analysis at several stages in order to fulfil all the operational requirements and to achieve important results that optimize production and development of the fields.

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