Digital marketing
You work for a digital marketing agency and you've been asked to prepare a digital marketing plan and a PowerPoint presentation that will sell your plan to your client. In your plan, you will assess the competitive market for a fictional company and create a digital marketing strategy to achieve their business goals. Your plan will include a detailed monthly marketing schedule and a budget.
Please see the Company Details for Digital Marketing & Advertising Assignments for essential information about the fictional company for this assignment. You will need to read it before beginning this assignment.
Market and Business Evaluation
In this assignment, you will evaluate the market situation and competitive landscape for EcoFresh. This process means performing a situation analysis, writing a digital competitive review, and identifying business goals and market objectives for EcoFresh.
Situation Analysis: Write a summary of the key market, environmental and competitive factors. Additionally, create 3 SWOT analyses - one for a potential direct competitor, one for an indirect competitor, and one for your own company. Length: 1000 - 1500 words
Digital Competitive Review: Perform a focused digital marketing review of EcoFresh and their top three competitors. Length: 400 - 500 words
Business Goals and Marketing Objectives: Describe the plan's business goals and marketing objectives. Length: 150 - 250 words
As a reminder, you will not be able to complete this assignment without using the information in the Company Details for Digital Marketing & Advertising Assignments to generate your response for the Market and Business Evaluation section.
between race and beauty. Whiteness and thinness are perceived as beauty norms which are enforced and normalized in society. Various forms of industries, markets, and companies monitor conceptions of beauty through objects and pursue the conception that beauty is akin to fair skin, long sleek hair, and thinness. As a result, those who do not identify with these notions of beauty, whether is it skin colour, hair texture or body size, perceive themselves as not beautiful.