Digital marketing

You work for a digital marketing agency and you’ve been asked to prepare a digital marketing plan and a PowerPoint presentation that will sell your plan to your client. In your plan, you will assess the competitive market for a fictional company and create a digital marketing strategy to achieve their business goals. Your plan will include a detailed monthly marketing schedule and a budget.

Please see the Company Details for Digital Marketing & Advertising Assignments for essential information about the fictional company for this assignment. You will need to read it before beginning this assignment.

Market and Business Evaluation
In this assignment, you will evaluate the market situation and competitive landscape for EcoFresh. This process means performing a situation analysis, writing a digital competitive review, and identifying business goals and market objectives for EcoFresh.

Situation Analysis: Write a summary of the key market, environmental and competitive factors. Additionally, create 3 SWOT analyses – one for a potential direct competitor, one for an indirect competitor, and one for your own company. Length: 1000 – 1500 words

Digital Competitive Review: Perform a focused digital marketing review of EcoFresh and their top three competitors. Length: 400 – 500 words

Business Goals and Marketing Objectives: Describe the plan’s business goals and marketing objectives. Length: 150 – 250 words

As a reminder, you will not be able to complete this assignment without using the information in the Company Details for Digital Marketing & Advertising Assignments to generate your response for the Market and Business Evaluation section.

Sample Solution

between race and beauty. Whiteness and thinness are perceived as beauty norms which are enforced and normalized in society. Various forms of industries, markets, and companies monitor conceptions of beauty through objects and pursue the conception that beauty is akin to fair skin, long sleek hair, and thinness. As a result, those who do not identify with these notions of beauty, whether is it skin colour, hair texture or body size, perceive themselves as not beautiful.

Annotated Bibliography

Ali, M. Mir, John A. Rizzo and Frank W. Heiland. 2013. “Big and Beautiful? Evidence of Racial

Differences in The Perceived Attractiveness of Obese Females.” Journal of Adolescence,

36(3): 539-549.

This article asserts that physical appearance, especially being attractive, is a valuable and prominent asset in many situations of human interaction. Individuals judgements of others’ appearances are linked to body sizes which are depended on and influenced by a complex set of social and cultural values and norms. Thin bodies are appraised as they are in line with beauty norms while overweight bodies are stigmatized. The authors analyze the relationship between body weight, race and notions of attractiveness. They hypothesize that on various dimensions of attractiveness, white girls and black girls will be ranked differently based on body weights. Data for this study was drawn from the National Longitudinal Study of Adolescent Health with a sample consisting of 5947 white and black girls aged 12 to 18. Results show that white girls were more likely to be ranked physically attractive and described as having an attractive personality than black girls. The article concludes that overweight and obese girls are less likely to be perceived as attr

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