Digitalization can contribute to differentiation

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How digitalization can contribute to differentiation and competition in the photography sector

 

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Companies heavily and successfully invested in traditional technologies often find it difficult to make the transitions to new disruptive technologies, in spite of technological competence and clear opportunity to do so. The emergence of digital still photography has been predicted and promised for several decades. Digital still photography represents the next step in the technology progression that saw an impressive 100-year dominance of the chemical photographic industry by Eastman Kodak, as highlighted in Utterback`s “Mastering the Dynamics of Innovation.” The thesis concentrates on the dynamics of the digital still camera industry, focusing on entry and exits of players, their market focus, and the role of product platforms and standards.

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