Distribution Channel Analysis

1) Describes the needs, interests/activities, and attitudes/values of each of the three customer segments as they relate to the product 2) Describes how each customer segment interacts with digital and traditional media 3) Explains how each customer segment will use the specific product and when and where they are likely to purchase it, including a rationale 4) Selects one distribution channel for each customer segment and explains rationale for selection, citing evidence 5) Explains logical method of messaging each customer segment, including content and tone, through the communication channel 6) Describes appropriate method to measure the success of each distribution and communication channel, including rationale

Sample Solution

hroughout the years, the United States has experienced a disparity in the prices paid for pharmaceuticals when compared to the rest of the world. In a study conducted in 2011, the United States comprised 45% of pharmaceutical profits while the remaining countries made up the a total of 55% (True cost). The increasing cost of medication in the United States is a burden not only for the patients, but also to insurance providers. Our goal is to have an in-depth analysis of the reasons behind this price increase in order to formulate alternatives that can lead to positive clinical implications and lessened financial burden for all parties involved.

In order to understand the reasoning behind the heightened costs of medication in the United States, an investigation of the laws and procedures around manufacturing medication is imperative. Unlike many other developed nations, the United States is prohibited from having delegated sectors to negotiate drug prices.  Pharmaceutical companies are able to set their own prices with minimal interference from government and private insurance programs. Laws have been established preventing programs such as Medicare and Medicaid from bargaining prescription drug prices despit

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