You are an intern at a manufacturing facility. Your boss, the production manager, has seen consumer surveys supporting drone delivery of small packages. She thinks there may be an opportunity for the company to begin manufacturing package delivery drones. She would like your help in preparing a judgmental forecast.
The production manager has a list of 200 leaders of package delivery companies and large online retailers that could purchase drones. Your assignment is below.
• Develop a 10-question survey using www.surveymonkey.com. You will find some help on the Survey Monkey website with developing survey questions. Theoretically, you would be asked to send the survey to the 200 leaders, and their responses would help create a forecast of the potential for entering the business of manufacturing package delivery drones. (Do not actually send your survey to any business leaders.)
• Write a two-page business report to the production manager. Start by providing the link to the survey you created. Then, explain in detail why you included the questions you did and how they will help with the forecast. Suggest at least two other sources of opinions that can also contribute to the forecast.
To: Production Manager
From: Intern
Date: 2024-11-11
Subject: Feasibility of Package Delivery Drone Manufacturing – Survey & Additional Sources
Introduction:
This report explores the potential for our company to enter the package delivery drone market. Consumer surveys suggest a growing interest in drone delivery, and the following information details a draft survey and additional sources to aid in creating a judgmental forecast.
SurveyMonkey Survey:
Link: [Insert SurveyMonkey Link Here (Note: Do not actually send the survey)]
Survey Questions and Rationale:
The following 10 survey questions target leaders in the package delivery and online retail industries:
Is your company currently exploring drone delivery options for small packages?
What are the perceived benefits of drone delivery for your company? (Select all that apply)
What are the perceived drawbacks of drone delivery for your company? (Select all that apply)
What is the typical weight and size of your most frequently delivered packages?
What is your estimated annual delivery volume within a 5-mile radius of your distribution centers?
What is your ideal price range for a commercially viable package delivery drone?
What level of automation (fully autonomous vs. remote piloted) would you prefer for delivery drones?
What level of security features would be crucial for your company in a package delivery drone?
Would you be interested in participating in a pilot program testing commercially available package delivery drones?
Please provide any additional comments or suggestions regarding drone delivery for package delivery.
Explanation of how the survey will help with the forecast:
The survey responses will provide valuable data on industry interest, perceived benefits and drawbacks of drone delivery, target market needs for drone capabilities, and potential demand within a realistic delivery range.
Additional Sources for the Forecast:
Industry Reports: Reports from market research firms specializing in drone technology and the logistics industry can offer insights into market size, growth projections, and competitor analysis.
Government Regulations: Researching current and anticipated regulations for commercial drone use within our target market will be crucial for determining feasibility and potential timelines for drone deployment.
Conclusion:
By combining the data from the proposed survey, industry reports, and government regulations, we can develop a more comprehensive judgmental forecast for entering the package delivery drone market. This will inform strategic decisions regarding potential investment, product development, and market entry strategies.