Effective social media post from a social media
As part of your job in nearly any career, you will need to be able to communicate through writing. You may be asked to create original written material that addresses a particular audience. To do this, you will need to organize your communication to ensure effective delivery of your message. In today’s world, one common delivery method is social media. As many organizations move their internal communication online, sites like Yammer, Slack, and Microsoft Teams blend social media and professional communication. Whether or not you use social media, its content and influence are likely a part of your life in some way. Blogging is another writing form used not only for personal expression, but also for marketing, promoting, creating online communities, and engaging audiences, all of which are goals of social media. For this assessment, you will draft a social media or blog post to demonstrate your ability to construct an original piece of written work.
Preparation
Recall 1 example of an effective social media post from a social media site or platform or from a blog site you have read and consider these questions as you prepare for this assessment:
Who is the intended audience for that social media post or blog post?
What makes that social media post or blog post effective? What might a social media post or blog post look or sound like if it were crafted to persuade an audience?
Before you begin this assessment, review the following resources to learn more about writing and formatting social media and blog posts:
Social Media Post Example: The Power of Positivity
Audience: This post is intended for a general audience, but it may be particularly relevant to those who are struggling with negativity or need a reminder of the importance of staying positive.
What Makes It Effective:
- Catchy title: The title, "The Power of Positivity," is short, informative, and immediately grabs the reader's attention.
- Engaging image: The post includes an eye-catching image of a blooming flower, which symbolizes the beauty and potential that can emerge from darkness.
- Persuasive language: The post uses strong verbs and descriptive language to paint a vivid picture of the benefits of positivity.
- Call to action: The post ends with a call to action, encouraging readers to share their favorite positive quote or practice in the comments.
- Intriguing title: The title, "The Hidden Costs of Social Media," piques the reader's curiosity and suggests that there may be more to social media than meets the eye.
- Compelling introduction: The introduction hooks the reader by presenting a shocking statistic about social media usage.
- Well-structured arguments: The post presents a series of well-structured arguments that highlight the hidden costs of social media, such as its impact on mental health, productivity, and relationships.
- Convincing conclusion: The conclusion summarizes the key points of the post and offers a call to action for readers to become more mindful of their social media usage.
- Set limits for yourself: Decide how much time you want to spend on social media each day and stick to it.
- Be mindful of your triggers: Identify the things that set off your negative emotions on social media, and avoid looking at them.
- Take breaks: Every once in a while, take a break from social media for a few days or even a week.
- Connect with others in person: Instead of spending all your time scrolling through social media feeds, make an effort to connect with friends and family in person.