Emerging Technology of the Coca-Cola Company

 

You will make a minimum 10 slide PowerPoint presentation about the Emerging Technology (social media platforms) within the Fortune 500 company of your choice and how (social media) has effected their marketing strategies. Your slides should cover the following:

Background of the company
What was “life” like before social media
What is life “like” after social media
What social media platforms are they using, (a slide for each social media platform)

Sample Solution

Emerging Technology of the Coca-Cola Company

The Coca-Cola Company is an American corporation founded in 1892, by Asa Griggs Candler, and today engaged primarily in the manufacture and sale of syrup and concentrate for Coca-Cola, a sweetened carbonated beverage that is a cultural institution in the United States and a global symbol of American tastes. With more than 2,800 products available in more than 200 countries, Coca-Cola is the largest beverage manufacturer and distributor in the world and one of the largest corporation in the United States. Headquarters are in Atlanta, Georgia. Coca-Cola is one of the brands that has managed to navigate its way through this age of social media enlightenment within FMCG. It has used various tactics to ensure it has maintained a healthy presence on social media including consumers as creatives (UGC). Coke launched RefreshtheFeed in November 2018, by giving its social media accounts a complete factory reset.

1. Shares- This is a unit used as mutual funds , limited partnership, and real estate investment trust. The owner of shares in the corporation is a shareholder of a corporation. The risk involved and the return from investing in the shares are high.

2. Bonds-This is an instrument of indebtedness of the bond issuer to the holder.The common types of bonds include municipal bonds and corporate company. Most bonds pay fixed rate of interest income that is also backed by a promise from the issuer.

3. Cash Equivalents-These are the most liquid current asset found on a business balance sheet. These are short term commitments (It carries an significant risk of changes in the asset value).

4. Properties and Commodities-These include agricultural products, energy sources and metals. These helps in reducing the overall portfolio risk and return.

5. Pooled investments
5a. Mutual Funds- It is a common pool of money into which investors put their contributions to be invested in accordance with a stated objectives. This involves Market risk,
Inflation risk, Credit Risk, Interest rate risk.
5b. Exchange traded funds- An ETF holds assets such as stocks, commodities, or bonds and generally operates with an arbitrage mechanism design to keep it trading close to it net asset value although deviations can occur occasionally.
5c. Separated Managed Accounts-This is fund management service for institutions or individual investors with substantial assets (Large minimum investment) . The assets are managed as per the investors objectives,Risk tolerance and tax situations.
5d. Hedge funds – These funds help in covering the risk to which the primary portfolio is exposed to or other market risks.
5e. Buyout & Venture Capital Funds – Buyout funds typically buys all the shares of a public company and convert them to private company.
Venture Capitalist invest in start ups and play an active role in the manage

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