Encana Oil & Gas is a latecomer industry in terms of digital transformation and as such they faced several challenges in the marketplace. One key issue Encana had to overcome was keeping up with competitor’s advances; without the proper infrastructure they were unable to extract data quickly or efficiently which put them at a disadvantage when it came to decision-making (LeClaire et al., 2020). Another challenge was their lack of scalability; prior to their transition into digital technology, Encana’s processes and systems could not keep up with demands for increased production which impacted both cost savings and resource allocation (LeClaire et al., 2020).

In order to address these issues, Encana utilized an integrated digital platform that allowed them to more effectively process data from multiple sources. This system streamlined their operations by creating one unified platform for all drilling activities which helped improve their efficiency through better organization of analytics (LeClaire et al., 2020). Additionally, this system also automated certain tasks previously done manually such as well site monitoring which allowed Encana personnel more time for problem solving and analysis. Through utilizing this new digital infrastructure they were able to reduce costs while increasing productivity in ways they weren’t capable before; finding additional value in areas like well designs, asset management, and safety protocols (LeClaire et al., 2020). Thus, by taking advantage of available technology within the field of oil & gas exploration Encana was able to meet the challenges present in their respective market while also transforming themselves into an industry leader through embracing innovation.