a that the nursing field is designed for women. To this day nursing is still seen as a less prestigious profession, requiring less education and training. This medieval way of thinking is still relevant as the number of men in the nursing field is still low, this ad by Dentyne plays on the fact that mostly women are nurses by casting two female roles. The concept that women are dominant in the nursing field has slowly been diminishing, but with ads just as this plaguing the career it can send a message that disinterests its viewers. A trivial detail such as this can send yet another hidden idea in this commercial. Sexism in the nursing career should not be an ongoing subject, the lack of respect shown to nurses in this ad is continuously sending subliminal concepts. Both nurses are depicted as readily being available to their male patient’s advances, if two male nurses were cast the scenario would be quite different. The stereotype that nurses are less qualified and less important of a profession goes hand in hand with the message Dentyne Ice is sending by showcasing such poor work ethics. All in all, the commercial attacks nurses and their professionalism. In brief, many factors have played a part in this ad and has ultimately sent an obdurate message to its viewers that the nursing career is less prestigious, trivial and nurses are sexual playthings at our disposal.

Commercials just like any other form of media is always filled with subliminal messages and ideas that we may not understand at first, but with further analysis we can start to uncover these hidden meanings. The sexual desire displayed by the nurse further demeans and lessens the importance of their profession. Similarly, the uniform choice and the tiny details of having an unzipped dress sends another message about the nursing career, as well as depicting two female nurses emphasizing how the nursing field is dominated by women because of it being supposedly less prestigious. The Dentyne Ice commercial unknowingly sends degrading messages about nurses through its lack of professionalism displayed by these nurse actresses. Consequently, all media these days are ridden with hidden messages and this commercial is just one of many. The nursing career is prestigious and demands respect whether the attacks were made unc