Enterprise Rent-A-Car and complete the case analysis.

 

Read the Case: Enterprise Rent-A-Car and complete the case analysis.

With the rise of ride-sharing services (i.e., Uber and Lyft), car rental companies are losing customers today. Use the information from the case and conduct your own research to discuss the following:

What should Enterprise do in this competitive market? (Hint: Enterprise’s competitive advantage)
include the following in your case analysis.

1. Case Overview

2. Identify and summarize the key marketing strategy issues.

3. Evaluate the key issues.

4. Propose your own solutions/make thorough recommendations on how the issues should be handled.

 

Sample Solution

and surrounding all people. This aura can supposedly be different sizes, colors, and also emit vibrations. They are said to be a sign of a person’s health and mental state, so people will opt to get their auras read to ensure they are in good health. Auras are a part of diagnosing health problems in alternative medicine. The last aspect Psychics cover is Astrology. This is a belief that the movements and positions of celestial bodies can tell us information about ourselves and our world. To this day astrology is still a large part of popular culture with its most popular aspect being astrological signs that are decided by when a person’s birthday is. Astrological signs claim to be able to classify a person and their various personality traits. There are also many websites and services which come out with weekly and even daily astrological readings for the various signs that claim to predict what kind of experiences each respective sign will experience. These readings are always extremely vague making it very easy for the “predictions” to come true. Astrological signs also take advantage of availability bias as mentioned previously. Astrology is still widely accepted because of its large cultural presence in addition to its long-running history dating back to the 2nd millennium BCE. Psychics being a large part of popular culture in the United States which is one of the reasons that so many people believe that psychics have these enhance sensory capabilities. The reason psychics claim to have these abilities is because they stand to make a lot of money by charging for psychic readings. Psychics will also develop clients who opt to see them to have psychic readings done on a regular basis. Psychics prey on people who know little about the topic of ESP and take advantage of the fallibility of human memory. Many people go into psychics’ sessions already having some kind of belief in ESP; some believing that there is a possibility of psychic ability, others believing that they have already experienced it. Many people do not go to see a psychic if they do not already have some current belief of their abilities. One would assume if

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