Expanding The Organization
The four aspects of the Diamond of National Advantage are:
- Industry rivalry: A strong and competitive industry can help to drive innovation and efficiency.
- Demand conditions: A strong demand for a product or service can create opportunities for growth and expansion.
- Related and supporting industries: The presence of strong related and supporting industries can help to reduce costs and improve efficiency.
- Factor endowments: The availability of natural resources, skilled labor, and capital can help to create a favorable environment for business.
To analyze a potential international market using the Diamond of National Advantage, we would need to consider the following factors:
- The strength of the industry rivalry in the target market.
- The level of demand for the product or service in the target market.
- The presence of strong related and supporting industries in the target market.
- The availability of natural resources, skilled labor, and capital in the target market.
Once we have considered these factors, we can then assess whether the target market is a good fit for the organization's expansion plans.
The forces that will help the organization succeed with its expansion include:
- The presence of a strong market demand for the product or service.
- The availability of skilled labor and other resources.
- The presence of a supportive government.
- The absence of trade barriers.
The forces that may act as barriers to expansion include:
- The presence of strong competition.
- The high cost of doing business.
- The lack of a skilled workforce.
- The presence of cultural barriers.
- The presence of government regulations.
By carefully considering these factors, the organization can develop a strategy that will increase its chances of success in the international market.
The four adjustments that leaders must make when expanding internationally are:
- Developing a global mindset: This means understanding the different cultures and markets that the organization will be operating in.
- Developing sensitivity to cultural differences: This means being aware of how cultural differences can affect business practices.
- Decentralizing decision-making: This means giving local managers more autonomy to make decisions.
- Deciding on the level of involvement: This means deciding how much control the organization will have over its operations in the international market.
One specific leadership action for each adjustment is as follows:
- Developing a global mindset: Leaders can develop a global mindset by traveling to different countries, reading about different cultures, and interacting with people from different backgrounds.
- Developing sensitivity to cultural differences: Leaders can develop sensitivity to cultural differences by taking cultural awareness training, reading about different cultures, and seeking advice from people who have experience working in international markets.
- Decentralizing decision-making: Leaders can decentralize decision-making by giving local managers more authority to make decisions about things like pricing, marketing, and product development.
- Deciding on the level of involvement: Leaders can decide on the level of involvement by considering the specific circumstances of the international market. For example, if the organization is entering a new market with a lot of potential, it may want to have a high level of involvement. However, if the organization is entering a market that is already well-established, it may want to have a lower level of involvement.
By making these adjustments, leaders can increase the chances of success for their organization's international expansion.