1. Prepare a detailed SWOT* analysis for Tesla within the U.S. market (currently). Elements of your SWOT should come from and be supported by the application of the relevant frameworks. Supporting frameworks should be provided in an appendix at the end of the paper.
2. Create a detailed strategic plan for Tesla based on your SWOT analysis.
Here is a Fast Company article to get you started: https://www.fastcompany.com/90770757/tesla-has-been-down-a-rough-road-this-year-whats-next-for-elon-musks-cash-cow?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss
• The paper should be 1 page (single spaced, 12pt font, 1 inch margins) plus your appendix.
• The paper is worth up to 15 points and will be graded based on the following scale:
o 0 points = not completed or insufficient level of analysis
o 5 points = A few good elements but not enough detail in the SWOT and/or Plan.
o 10 points = Good SWOT but the plan is not detailed enough or well supported by the SWOT (misaligned).
o 15 points = Good SWOT that is well supported and is aligned with your proposed strategic plan.