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Use this file in input your answers. Please include citation and any excel files with same name format as below.
Please name file Chapter 02 Homework Mission Statement and Productivity_yourlastname.doc
Chapter 2 Homework Assignment
Part 1.

For your product or service, pick a firm.

1. Find Adidas’s Mission Statement and analyze if it meets the requirements that we have covered in the class.
Requirements:
i. What is business be will the firm in?
ii. Who will the customers be and what are their expected attributes?
iii. How will the firm’s basic beliefs define the business?

2. Determine if Adidas is conducting Environmental Scanning. (Hint: Look at their Annual Report on their website.)
Environmental scanning: monitoring the external environment for changes and trends to determine business opportunities and threats.
Types: Marketplace trends. Economic trends, political trends, social trends

3. What are the Adidas’s Core Competencies?
Options to choose from and describe with few sentences on why you chose that:
a. Workforce highly trained
b. Facilities flexible in producing a variety of products
c. Market understanding skilled in understanding customer wants
d. Financial know-how skilled in attracting and raising capital
e. Technologies use of latest production technology

Sample Solution

economic recessions (Romer,C 1992). It is apparent that the increased impact and spread of Keynesianism can be credited to a conservative opinion that economic stability during the post-war era was quite higher than in the pre-1914 era, which was depicted by the Keynesian revolution in economic strategies. The point is that the rise of Keynesianism is credited to incomparable economic success during the period between the end of the second World War and 1973 industrial market economies. This was because Keynesianism emphasized the significance of fiscal policy, which caused in the perfected economic execution during the “Golden Age” epoch (Atesoglu, H.1999).
Great functioning can be accredited to an intensification in the liberalization of the universal trade and transactions, uplifting economic strategies that led to minimal inflation rates in terms of buoyant aggregate demand, the amplified governmental support of buoyant internal demand, and the accretion of growth potentialities after the end of the second World. For example, GDP per capita in Western Europe augmented by 4.08 per cent during 1950-1973, the growth and expansion were seen in centrally designed economies, such as Africa , Latin America, and Asia.
The “Peak” of unrivaled economic success finished after 1973, with the economic stagnation of the 1970s steering to the fall of Keynesianism. The 1970s stagnation was described by the rising rates of inflation and unemployment, and the cut-rate of economic growth. According to Keynesian criticizers, the economic stagnation credited to the erroneous expansionary strategies embraced under the disguise of Keynesian economy. For example, from 1960 until 2002, average unemployment and inflation rates were extremely low. During 1983 until 1993, the inflation decreased, but unemployment rates were up in most countries, specifically in Western Europe, which credited to hysteresis outcomes and rigidities in the labor market (Guillermo & Rodrigo 2008, 147). In the recent period of 1994-2002, it is obvious that inflation rates were minimal, but unemployment rates have raised in Western Europe and dropped in America. It is only around 1973-1983 that high inflation and high unemployment rates were recorded instantaneously. This was described as stagflation. According to Keynesianism criticizers stagflation was an inevitable inheritance of demand management policies associated with Keynesian economics (Baumol and Blinder, 2006)

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