Forming and Maintaining Relationships

It is time for our third discussion in this course. This discussion is about the how we form and maintain relationships

So, what should you post? Please address the questions below. Note that your primary post of approximately 350-450 words is due by Friday, 11:59 p.m. because of holiday weekend.

During these pressing times, what relationships have you found yourself developing on social media or the Internet in general.
What are the pros and cons of online communication when forming and maintaining relationships?
What have you learned from these relationships and how has it influenced your everyday life?
Do perceive others as relating to you in the same way as before?

Sample Solution

Social media has many ways of aiding brands with advertisement and one way would be through the involvement of the audience. This is referred to as audience labour which is when an audience is seen as workers rather than consumers. This theory is successful because the audience will promote brands that they like through features on social media platforms like hashtags or tags. These features are a benefit for brands because it is free labour and advertising, meaning that if they produce what a market wants then it will naturally be promoted and shared to the right audience. The joy of brands and fashion houses having social media accounts is that the consumers will be able to see the behind the scenes and see what goes into making these popular brands. The effect that this has on the consumer is that they will feel a connection and a sense of loyalty to a brand because they feel as though they are included within process. Platforms like Instagram can give this kind of behind the scenes services that make the consumer feel as though they are getting exclusive news and information, allowing them to feel more connected. Austin (2013) backs up this theory by stating “when it comes to Instagram, followers want to see behind-the-scenes images from their favourite companies that they would not normally be able to through traditional media.” By having the control over the marketing process, brands can pick and choose who they want to promote the products and think about who will appeal most to a target audience. By doing this the brand are also able to control opinion and perception meaning that by showing the best parts of the brand a

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