Foundations of global health
Scenario
You are a nurse working for a non-governmental organization (NGO) that trains volunteers to participate in global health initiatives. During the first week of training, volunteers are introduced to the foundations of global health. You are asked to design an infographic on the foundations of global health for a group of new volunteers.
Instructions
Design a one-page infographic that addresses the following:
History and evolution of global health
Scientific foundations of global health
Examples of at least five global health interventions within public health systems, including project management, relief, and development
At least five major determinants of health affecting global populations
Sample Solution
Foundations of global health
Global health is the understanding of health care in an international and interdisciplinary context. It includes the study, research, and practice of medicine with a focus on improving health and health care equity for populations worldwide. In order to understand a broad concept like global health, it is important to consider where it comes from. There are two major trends that shaped global health organizations: population health through the control of infectious diseases and individual health through the delivery of healthcare. The stages of global health evolution include: tropical medicine, international health, the age of development, and the rise of the NGO. Overall, as the world became increasingly interconnected, global health moved from imperial concerns of tropical medicine, to include more nations and other international organizations in the formations of international health policy.
rkets. Example of such brands are Converse & Billabong. To fight this, Vans has brought in many collaborations with other iconic brands in the youth fashion segment such as “Vans X Thrasher” & the previously mentioned “Vans X NASA”. These have reinforced Vans’ positioning in the current Skateboarding and fashion markets.
These collaborations have also helped reduce the company’s weaknesses, which lie mainly in its difficulty to respond quickly and swiftly to the ever changing trends in the segment. These also enable Vans to keep their variety of products at a smaller amount than other firms such as Nike and Adidas by giving a sense of reasoning behind the small number of shoes on sale, emphasizing on the uniqueness and the peculiarity of their apparel.
4.2 Growth Development Strategy
Following the Ansoff Model, Vans would be likely to pursue a market penetration strategy in order to acquire a larger market share in its already existing markets; the fashionable youth & skateboarders. Vans has already shown initiative in this strategy by placing itself as a valuable sponsor at many urban sport events as well as many extreme sports events such as the “Vans Triple Crown of Surfing”, the skateboarding “Vans Park Series 2019 Pro Tour Season “or the “Vans BMX Pro cup Series”. Furthermore, Vans has increasingly oriented itself towards the non-sporty fashionable youth with events such as “Classic and City” events, promoting local artists and designers as well as “critically acclaimed musical” performances. Vans also orientates itself towards this segment with collaborations such as “Vans X Led Zeppelin”
Vans continues to pursue a market penetration strategy in terms of its product offerings. Vans’ new collections still remain under the same type of apparel and therefore illustrates Vans’ will to increase its market share by offering similar products to its existing markets.
Vans has also reinforced its orientation towards the skaters as seen in their latest TV advertisements and with the Vans “QZP DX Silhouette”.
4.3 Choice of potential countries for Market Development Strategy