• Gender stereotypes about intellectual ability emerge early and influence children’s interests, and who is being stereotyped? (is it the boys or the girls mainly? Or both?)
• How do gender stereotypes affect the ways men and women interact? Gender stereotypes not only influence the perceived potential of men and women when they are being selected for future careers, but also impact how the work actually performed by men and women is rated and valued.
• How can we benefit from the knowledge gained about the origins, nature, and functions of gender stereotypes?
• Challenging gender stereotypes in the media to catalyze social change. This one aims to seek observable change in the portrayal of gender issues and women's rights in the media, resulting in changing people’s attitudes and beliefs about gender relations.
Gender roles are values, attitudes and behaviors that society has consistently associated with both male and females. For instance, over a very long period of time, men and women have been given outrightly opposing roles with men seen as the natural providers of the family while the women assume the role of family care. Conversely, gender stereotyping has been defined as the hyped characteristic nature of an entire group based solely on their gender. According to the Gender Equality Commission of the Council of Europe (2015), gender stereotyping can inhibit the growth of natural aptitudes and talents of both boys and girls as well as their professional and academic experiences and life opportunities at large. The extent of truth in that claim is assessed in details in subsequent parts of this paper