However in the ever dynamic business world some of these factors may not be well captured and therefore assessed unless we employ tools to effectively extract these factors from within the operational environment of the company. The strengths, weaknesses, opportunities and threats (SWOT) are some of these very critical factors that must be put in consideration to effectively strategize.

For many years now SWOT analysis has proven as a vital start point to effectively assess corporate performance. This analysis has even been extended to all the components that compose the business entity including the human resource.

Employing SWOT analysis effectively covers the various areas of the company or organization and gives the analysis a more complete outlook.

The history of BMW a brand of automobile dates back to the time of the 1st world war. This began as a family business in the heart of a Germany city called Munich.

The Quandt family who were the owners of BMW began trading in aero-engines before diversifying into automobiles and motorcycles.

The history of BMW certainly is one that exhibits strengths, weaknesses, opportunities and threats. Being one of the most reputed of our time BMW showed some of the following strengths:

• They employed the highly skilled Germany workforce at the ti