Health care system.

Sample Solution

Advanced registered nursing graduates are entering the profession at a dynamic time when roles and scope of practice are shifting due to changes in legislation and policy. Professional nursing organizations such as the American Nurses Association (ANA) play an important role in advocating for and representating advanced registered nurses on issues related to their scope of practice, full participation throughout the health care system, and expanding their roles. According to McEwen & Wills (2016), these organizations have been instrumental in creating opportunities for nursing specialties through evidence-based research that support new initiatives within their respective fields. The ANA is one such organization that has helped shape the future of advanced registered nurse practitioners ARNPs). They have advocated for legislation that supports ARNP autonomy, such as Uniform Collaborative Practice models which allow APRNs to evaluate and diagnose patients independently without physician oversight. In addition, they provide resources like “RNscope” which outlines state-by-state information on scope of practice regulations allowing RNs to make informed decisions about where they can safely practice (McEwen & Wills 2016). These changes have led to increased access to healthcare services as well as improved quality outcomes according to Naylor et al., 2017). As more states recognize APRNs’ education, experience and expertise by amending laws regarding independent licensure there will be even more opportunities for specialized RNs in these areas. In summary professional nursing organizations are essential for supporting advanced registered nurses’ pursuits towards autonomy and full participation within the health care system by helping them stay informed about current trends, providing resources pertinent specifically tailored towards APRN specialties ,and advocating for/representing them on policy matters.

social media, content marketing, video, events, blogs in order to increase brand awareness”. Additionally, Mather (n.d.) considered inbound marketing as an effective method that makes it easier for target customer to find the company. According to him, there are three main methods that Cultural Connectors can apply inbound marketing to raise the awareness of its brand:

• Social Media Networks: “Social media is all the rage right now with internet marketers and with good reason—it works”, said Mather. Social media networks are not only free but also quite simple to work with. However, marketers should keep in mind that it is easy to use social media, “but complicated to master”.
• Blogging: can help Cultural Connectors to increase audience. The fact is that if website provides practical and helpful information, target audience will go to website often and listen to company’s suggestions for example using company’s service. According to Lisa and Alan (2009) blogging can detect vocal critics which company can convert into positive and enthusiastic supporters.
• Web traffic: Mather considered paid search and organic search as two significant ways to obtain web traffic. Essentially, organic search results take longer to obtain but last longer while paid search results are faster but “no real long term value”.

2.3 Theories on corporate identity

Theories on corporate identity will be analyzed in order to find out what improvements and what steps Cultural Connectors can undertake in order to form one for themselves. Russell Abratt Nicola Kleyn (2012) argues that the first stage in setting up a corporate identity is defining its mission, vision and strategic intent. As well as, creating a platform to define the core values of the company and to set up a suitable corporate culture. The second stage in forming a corporate identity is the establishment of the organizations corporate expression. The author states that “corporate expression includes decisions about the organization’s visual identity, brand promise and brand personality, and how these will be communicated across stakeholders groups.” Corporate branding exists out of two components, formation of corporate by the organizations and the formation of a brand image through demonstrating the good brand experiences with other stakeholders. According to Huang-Horowitz (2014) an identity needs to be established which can be constantly communicated internally as well as externally. The first step in communicating corporate identity is forming an identity that is understood and agreed upon with every employee in the company. It is therefore important that small companies have one single coherent message which they can communicate its identity correctly to external audiences. Huang- Horowitz (2014) holds that “the identity of the company starts with the people; it is all about the people.” A profitable reputation in small businesses can be build by accomplishing three objectives: upholding transparency, acquiring legitimacy, and achieving cre