Analyze how cultural and other differences between home and foreign country influence the business/marketing strategy of the international company competing in that foreign country
How cultural and other differences between home and foreign country influence the business
The number of companies operating internationally is growing constantly. When going international the challenges the company must handle are new and unfamiliar. Obstacles the firm never faced are becoming crucial in the everyday work. Culture is one of these obstacles and can affect the entire cooperation. Culture can be both a positive and negative influence and many companies are struggling in the new and foreign environment. Culture can influence the business in different ways. Language problems, pricing difficulties and culture collisions are not uncommon, especially in the beginning. The company must be able to handle these difficulties in a way that is satisfying.
UK Banks, prior to the advent of Bank of England Act 1998. Which introduced new structure of activities with the object of achieving monetary stability and financial stability, did not witness any big crises as of United States, European countries and others like Japan. Various crises such as the great depression of 1930, Bubble scam of housing market in 1988-89, Bond and Equity market crash in 1987, global credit crunch in 1982 and so on rocked the whole world, but Great Britain was not affected much during those periods. This is because of consistent traditional practices adopted by the UK Bank. In the mid eighties and before, the structure of UK Banking activities were of two fold one is general function and other one is economic function.