Sample Solution

ncludes selecting the appropriate target market and developing a marketable image of the region.

In the past, the role of a DMO was solely based in marketing and promotional activities, however as tourism continued to grow in a rapid manner the roles of a DMO had to grow in accordance to this.( Ritchie & Crouch, 2003) stated that the “M” in the term DMO would have correctly stood for marketing in the past, but today as their roles have branched out the “M” can now be seen to signify management. Overall the successful implementation of these extended roles of the DMO help promote a destination by exceeding visitor’s expectations, therefore creating repeat visitors and positive word of mouth recommendations in turn effecting the likelihood of potential visitors to be swayed into to coming to the destination (Dwyer et al., 20

2.4 The impact of a destinations image on the decision making process of an individual

The discussion surrounding the roles of a destination management organisation contribute to the overall idea that the utilisation of resources leads to a more compedative and appealing destination, thus allowing it to have a better image in the minds of past and potential visitors. This competitiveness is also essential in creating a destination that can compete with other destinations and continue