How features and benefits impact your marketing campaign

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You are the marketing manager for a new brand of sports drink “Refresh”. The all-natural ingredients in the drink are grown and harvested on small farms in the United States. The bottles and packaging are made from recycled materials. You are preparing for the launch of the product in the local market.

Read this article for more information on how features and benefits impact your marketing campaign:
Features vs. Benefits: Here’s the Difference & Why It Matters
Using what you have learned, answer the following questions:

What are the features and benefits of this brand?
What differentiates this sports drink from the competition?
Who will the target market be and why?
How will you promote “Refresh”?

Sample Solution

The features and benefits of Refresh, a new all-natural sports drink made with ingredients grown and harvested on small farms in the United States, are numerous. The first feature to note is that Refresh is created with natural ingredients which supports local farmers while also providing customers an eco-friendly beverage option as the bottles, packaging and other materials used in its production are created from recycled materials (Hoffman 2021).

Additionally, another benefit associated with this brand is that it contains no artificial flavors or preservatives thus making it healthier than most commercially available options out there. In terms of taste, due to its natural composition Refresh boasts a more smooth and refreshing flavor compared to many leading competitors on the market. Moreover due to its use of locally sourced ingredients, customers can also take comfort knowing they are supporting their local producers when buying Refresh.

When looking at what differentiates this sports drink from others currently sold in stores, there are several aspects worth pointing out. To begin with because Refresh comes directly from a small farm setting rather than large manufacturing facilities means that customers get freshness delivered right to their doorsteps every time they order – something which cannot be found elsewhere (Hoffman 2021). Furthermore not only does it contain no added sugar but it also offers twice the electrolytes contained within many popular brands meaning rehydration can occur much quicker after physical activities plus one bottle lasts longer too (Hoffman 2021).

In conclusion, through combining features such as utilizing all-natural ingredients grown on small farms plus packaging made from recycled materials along with benefits like being able to support local producers plus providing improved health benefits compared to other drinks Refresh has been able to differentiate itself from current competitors by offering customers an alternative choice for hydration needs.

Europe also provides an example of how capitalist ideals benefit the economy. The European Union set out 10 billion Euros in their budget in 2015 for Horizon 2020, a research and innovation program (Budget, 2014). Horizon 2020 is a program that was initiated to increase Europe’s competitiveness globally, and “Seen as a means to drive economic growth and create jobs” according to the European Union (2014). It all comes down to economic growth; innovation leads to economic growth. The need for innovation is only felt when there is competition, which communist countries do not experience. Economic growth is vital for people to reap the benefits of an economy that is successful. When the citizens of a country see the ways in which their government has improved their country’s economy, they become satisfied, and satisfaction leads to stability in all realms.

Capitalist societies provide opportunity for globalization because of the free market. Globalization has its critics, such as Joseph Stiglitz. Stiglitz says that the bottom 90% in the US have experienced stagnation in their incomes for about thirty years (2016). While this may be true, Stiglitz is ignoring that there are economic implications to war because of foreign trade. Globalization has benefited China greatly, therefore globalization has its benefits. Free global markets force relationships and tolerance between countries. Communist economies have closed markets, like the Soviet Union. They relied solely on their economy, which may have been a contributing reason for their collapse. Globalized free market economies ensure global peace. The formation of trade arrangements such as NAFTA, and the EU has resulted in higher stakes for wars, because they have the potential to cause a larger economic downfall than in the past. Without a free market economy, trading is not possible, because foreign trade would not occur.

The North American Free Trade Agreement (NAFTA) is an example of a global economy. NAFTA was

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