How healthcare marketers select and target a particular market.
For this discussion, you will examine the healthcare consumer and consider how healthcare marketers select and target a particular market. You will also examine how healthcare marketers consider both internal and external stakeholders as they develop their marketing efforts. Finally, you will consider your target market and stakeholders as you prepare your final project marketing and communication plan—a major component of Final Project Milestone Three, due in Module Seven.
Read the assigned readings in your textbook. In your initial thread, address the following:
How do healthcare marketers select and communicate to their target market?
How do healthcare marketers consider internal stakeholders (employees, doctors, administration, etc.) in their marketing efforts?
How do healthcare marketers consider external stakeholders (legislators, public health officials, etc.) in their marketing efforts?
How will you consider internal and external stakeholders in your marketing and communication plan?
Sample Solution
If you are looking to improve target marketing in healthcare, you may have come to the realization that not every message will suit every audience. What works for a current patient may not be effective for a consumer, and vice-versa. Target marketing in healthcare is the practice of marketing your healthcare center to your target audience by using strategies like audience research, segmentation, and more. With healthcare target marketing, you can better reach your ideal client or patient. Healthcare marketers choose their target market through market segmentation. Market segmentation bring together a select pool of individuals that are similar in what they are looking for. This allows the healthcare marketer to customize their marketing mix to that population.
