How to identify different types of market segments

 

Determine how to identify different types of market segments and consider the best marketing strategies for reaching them.

 

Sample Solution

How to identify different types of market segments

Market segmentation is the process of breaking down a large target market into smaller segments with specific characteristics. Each group requires different promotional strategies and marketing mixes because each group has different wants and needs. Segmentation will help you customize a product/service or other parts of a marketing mix, such as advertising, to reach and meet the specific needs of a narrowly defined customer group. An example of market segmentation is the athletic shoe industry. Major manufactures of athletics shoes have several segmented market. One segment is based on gender and the other segment is based on the type of sport or activity. Large markets are most typically divided into smaller target market segments on the basis of geographic (location); demographic (population statistics); psychographic (personality or lifestyle); and behavioral characteristics.

Rome is commonly known as one of the most powerful empires in the ancient world with territory and authority spreading throughout the Mediterranean. Rome falls into a grey area of history. Often it is thought that Rome expanded aggressively, that it was an established goal that Rome set out to conquer Italy and large amounts of surrounding territory. However, this may not be the case as much of the territory acquired was not due to methodically planned Roman expansion, but rather it paints a picture of a civilization attempting to assert their power and protect their own in a particularly violent time in history. Although Rome benefited from expansion through the increase of profitable territory and cultural influence as well as the elimination of enemies who could threaten their security, there were consequences as well. The increase in land and power acted as a catalyst to provoke new enemies and expansion lead to new political and logistical pressures on the Roman government. Through military strength inspired by Roman ideals and virtues, Rome was able to thrive and assert their dominance in the ancient world. This paper will seek to establish that Rome grew from a small civilization into one of the most formidable empires of the ancient world due the required necessities of survival and profited as well as suffered due to its expansion.
Rome began as a small settlement on the Tiber River it was not the empire that comes to mind when one thinks of Rome. As it began to grow much of the territory they acquired was as a result of conflicts with neighboring groups. Livy writes about this period but often romanticizes the “glory days” of the Roman republic, and this lens must be taken into account. Livy describes the period of monarchical rule as having

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