Sample Solution

more to an older audience but in recent years they have become more desirable to a younger audience due to influencers advertising the brand. In terms of the market this strategy this will increase sales to the brands target audience, social media helps this happen because they can approach the right people. An example of Burberry doing this is sharing pictures of celebrities like Stormzy (fig.1) who are relatable and is someone that an audience has watched grow to the point where he is able to wear a luxury brand like Burberry. Using someone like Stormzy also shows that Burberry have a sense of diversity and that anyone from any background can wear and use their products. This helps with marketing because Stormzy’s audience and followers will want to investigate the brand and see it as something they would want to wear.

In terms of Burberry and their way of portraying body image, they use celebrities indirectly to show all shapes and sizes are accepted and can shop at Burberry. An example of this is the repost of James Corden (picture) wearing a Burberry suit and a red-carpet event. This is another example of attracting a different audience, due to James Corden being known for his comedic and not so glamorous role in the TV series ‘Gavin And Stacey’. Corden’s audience will consist of younger and more realistic people, therefore this advertisement will show that anyone can buy Burberry and that like Stormzy it is achievable for ordinary people to wear a luxury brand and feel supported by them, no matter what their body type.

Another example would be the singer Adele and her contribution to the plus size fashion industry. Adele has been seen numerous times wearing Burberry at red carpet events and her own shows. This is important for the growth of a brand because if people feel at all excluded then they will not support a brand. Therefore, the use of a curvy woman on Burberry’s social media platforms will appeal to plus size women. Moreover, in terms of empowering women, social media and the blogging world have been a positive for the plus size industry, curvy girls have been able to express themselves and their views on t