Human Resource Development
SCENARIO
You are the HR Manager at Remarkable Insurance.
Established in 2020, Remarkable Insurance is a relatively new insurance company in South Africa. The company offers a
comprehensive range of products including life insurance, home insurance and car insurance.
Remarkable Insurance has recently embarked on a growth strategy. So as to support the implementation of the growth
strategy, the Remarkable Insurance Management Committee have identified that the company needs to boost sales while
keeping costs as low as possible.
Note: In preparing answers to the various project questions, learners are required to read beyond the scope of the
MANCOSA Module Guide. Consult a range of sound academic sources (such as textbooks and academic journal articles) in
completing this project.
QUESTION 1 (25 marks)
In the past, HR has not been held in high regard at Remarkable Insurance, and it has never been considered to be of any
strategic value. You aim to change this perception of HR through making the Management Committee aware of strategic
human resource management (SHRM).
As HR Manager, write an email to the Remarkable Insurance Management Committee in which you discuss how strategic
human resource management (SHRM) can assist the company in effectively implementing its strategy of growth. Include
examples, relevant to the context of Remarkable Insurance, in your email.
QUESTION 2 (25 marks)
At a recent Management Committee meeting at Remarkable Insurance, the following discussion took place:
The CEO, Ayanda Nkosi, commented, "We've been discussing our growth strategy for the coming year, and it's clear that in
order to expand our market reach, we need to strengthen our sales force."
Everyone nodded in agreement. The discussion then turned towards the challenges of reaching new clients in an
increasingly competitive market.
"It's time to think outside the box," remarked David Chen, the Chief Financial Officer, tapping his pen against the table
thoughtfully.
You, the HR Manager seized the opportunity to present your proposal. "I suggest we tap into the pool of recent
matriculants," you suggest, your voice infused with enthusiasm. "Specifically, we could hire them as junior sales assistants
to focus on cold calling." You highlighted the advantages of employing matriculants as they would be fresh talent, who are
eager to learn and adaptable to new technologies. "They may lack experience, but they bring energy and enthusiasm to the
table," you added persuasively. It would also be cost effective, as we would pay the junior sales assistants entry-level
salaries.
Ayandas interest was piqued by your proposal. She nodded thoughtfully, intrigued by the potential of tapping into a new
talent pool. However, the rest of the Management Committee appeared sceptical, their brows furrowed in uncertainty.
Themba Makeba, the Chief Marketing Officer, voiced his concerns. "Cold calling requires finesse and experience," he
argued, his tone sceptical. "Are these junior sales assistants equipped to handle the challenges of engaging with potential
clients?"
Other members of the committee nodded in agreement, echoing Thembas apprehensions. You listened attentively, sensing
the resistance from your colleagues. However, you remained steadfast in your belief in the value of your proposal.
"I understand the concerns, but we can provide development, training and mentorship to ensure the success of these junior
sales assistants," you countered, your voice unwavering. "Their fresh perspective and eagerness to learn could inject new
energy into our sales efforts."
Ayanda weighed the arguments carefully, torn between her intrigue in your proposal and the scepticism of her colleagues.
After a moment of contemplation, she addressed the committee.
"Let's not dismiss this proposal outright," she suggested in a diplomatic tone. "HR please prepare a report in which you
provide us with further information regarding this proposed initiative.
In your role of HR Manager, prepare a report for the Remarkable Insurance Management Committee in which you detail
how human resource development (HRD) processes can be strategically applied to develop the skills which the
matriculants require to effectively perform in the position of junior sales assistant.
QUESTION 3 (25 marks)
Organisational learning as a strategic tool has been proposed in the field of modern management for gaining competitive
advantage and stabilising organisational success. The aim of learning is not only enhancing employees knowledge and
skills but also the growth of the organisation and building a flexible dynamic learning organisation (Saadat and Saadat,
2016).
Eighteen months have passed since you first proposed the Junior Sales Assistant Development Programme f o r
matriculants to the Remarkable Insurance Management Committee, and it has proven to be very successful. Remarkable
Insurance is still pursuing a growth strategy. You have proposed that Remarkable Insurance become a learning organisation
as this will facilitate its ongoing growth, and the CEO has approved your proposal. Your first task in facilitating Remarkable
Insurances transition to becoming a learning organisation, is to educate the workforce.
Prepare a speech which you are to deliver to the Remarkable Insurance workforce at the next general staff meeting, in
which you provide an overview of the concept and characteristics of a learning organisation as well as an
implementation plan to facilitate Remarkable Insurances transition into a learning organisation.
QUESTION 4 (25 marks)
Remarkable Insurances growth strategy has not only brought about increased business and increased profitability for the
company, but also an increase in the size of the Remarkable Insurance workforce. The workforce has grown from 150
employees to 280 employees within the space of two years. As HR Manager, you realise it would be beneficial to introduce
electronic human resource management (E-HRM) at this point in the organisations growth. However, first you will need to
get approval to do so from the Management Committee.
As HR manager, prepare a report to the Management Committee, in which you introduce them to electronic human
resource management (E-HRM) and discuss the benefits that it will bring about for Remarkable Insurance.
Question 1: Strategic Human Resource Management (SHRM)
Subject: The Strategic Value of SHRM at Remarkable Insurance
Dear Management Committee,
I hope this email finds you well.
As HR Manager, I believe it is imperative to highlight the strategic value of human resource management (HRM) at Remarkable Insurance. Traditionally, HR has been seen as a purely administrative function. However, in today's competitive business environment, HRM must be aligned with the organization's overall strategy to achieve sustainable success.
Strategic Human Resource Management (SHRM) involves integrating HR practices with the organization's strategic objectives. By doing so, we can:
- Attract and retain top talent: A well-designed HR strategy can help us attract and retain highly qualified employees who are aligned with our company's values and goals.
- Enhance employee engagement: By creating a positive and supportive work environment, we can foster employee engagement and improve productivity.
- Develop a strong organizational culture: A strong organizational culture can help to create a sense of belonging and unity among employees, leading to increased job satisfaction and performance.
- Manage change effectively: HR can play a crucial role in managing organizational change, helping employees adapt to new challenges and opportunities.
- Developing a clear HR strategy: Aligning our HR practices with our overall business objectives.
- Investing in employee development: Providing training and development opportunities to enhance employee skills and capabilities.
- Creating a high-performance culture: Fostering a culture of innovation, collaboration, and accountability.
- Using data-driven decision-making: Leveraging HR analytics to make informed decisions and measure the effectiveness of our HR initiatives.
- Cost-effective: Hiring matriculants as junior sales assistants will be more cost-effective than hiring experienced sales professionals.
- Fresh perspective: New graduates can bring fresh ideas and perspectives to our sales team.
- Adaptability to technology: Younger generations are generally more comfortable with technology, which is essential in today's digital age.
- Potential for long-term growth: With the right development and training, junior sales assistants can become valuable members of our sales team.
- On-the-job training: Pair junior sales assistants with experienced sales professionals to provide mentorship and guidance.
- Sales skills training: Conduct training programs to develop essential sales skills, such as prospecting, qualifying leads, and objection handling.
- Product knowledge training: Provide in-depth training on our insurance products and services.
- Customer service training: Equip junior sales assistants with the skills to provide excellent customer service.
- A shared vision: Employees are aligned with a common goal and purpose.
- Personal mastery: Employees are committed to continuous learning and development.
- Mental models: Employees are open to challenging their assumptions and beliefs.
- Team learning: Employees work together to learn and improve.
- Systems thinking: Employees understand how their actions impact the broader organization.
- Create a culture of learning: Encourage employees to share knowledge, ask questions, and seek feedback.
- Invest in employee development: Provide training and development opportunities to enhance employee skills and capabilities.
- Foster a climate of experimentation: Encourage employees to try new things and learn from their mistakes.
- Facilitate knowledge sharing: Create platforms for employees to share knowledge and best practices.
- Measure and reward learning: Recognize and reward employees for their contributions to learning and development.
- Improve efficiency: Automate routine HR tasks, freeing up time for strategic initiatives.
- Reduce costs: Streamline processes and eliminate paper-based systems.
- Enhance data accuracy: Improve the accuracy and consistency of HR data.
- Improve employee satisfaction: Provide employees with self-service tools and access to HR information.
- Comply with regulations: Ensure compliance with labor laws and regulations.