Individual Marketing Scenario

. You are the International Marketing Manager for a real Canadian company (not

an American company operating in Canada, but a company founded and based in

Canada)

b. You are not allowed to choose BlackBerry as your chosen company. In addition,

be innovative when choosing a brand for global expansion.

c. You must describe the types of products or services the company sells and give a

brief background on the company.

d. Assume that the company is interested in broadening its opportunities in a foreign

country. You must make a decision as to what country to expand into and outline why

you chose that country based on the concepts learned in class.

e. You must choose what strategies to utilize for that expansion and how you will

generate increased revenue, and you must outline WHY you chose those strategies,

based on the concepts learned in class and in the textbook

f. Remember you should also discuss how these strategies affect your marketing mix

(“the 4 P’s). What do you recommend in terms of product, price, promotion and place

decisions?

g. It is highly recommended that you utilize at least 5 concepts from the course and

textbook to explain and justify the strategies you recommend for that expansion.

h. Some concepts to consider (but not limited to): economic conditions,

regional market characteristics, cultural environments, trade regulations,

market segmentation, positioning, etc.

Sample Solution

soul building evil would not choose to go through such adversities themselves for soul building. Moreover, natural evil in the form of disasters destroys countless lives while claiming countless for good as well. The deadliest tsunamis Japan and Indonesia have suffered over the years have not led to mass reforms but destruction of masses on grand scale. The nuclear accident of Chernobyl didn’t lead to the residents becoming better people. It destroyed their lives. Therefore, saying that all evil is soul building is a gross understatement. Only a small proportion of evil is soul building .

A. Soul building of audience

There are some who argue that suffering of an individual is soul building for the witnesses as well . But this is also true for only a small proportion of evil. Most evils do not even have an audience they can subject to soul building. The evil that does get an audience only affects a small part of it in a positive way, the rest are either indifferent or unaffected because of their helplessness to aid the suffering. For example, everyday news from the atrocities being carried out in Syria, Kashmir or Yemen reaches every corner of the world. The number of people who are affected by this news is negligible compared to the number of people who are reached by this news. Furthermore, the number of people who resolve to aid the suffering of these people is again negligible compared to the number of people who were affected by the news. So, saying that evil is soul building for its audience is embellishing and exaggerating an understatement.

B. A sense of Pride

The concept of soul-building raises questions regarding why God couldn’t just create us strong in the first place . It is rather pointless to make humans endure extreme suffering and adversities for acquiring strength of character when God had all the power to create them with that strength to begin with. To cater this question, some people present the notion of pride . The notion states that if we acquired strength by God’s power and benevolence then the credit for that strength will go to Him but if we acquired it by our own efforts through suffering and enduring extreme adversities then the credit will go to us. We will have a sense of pride that could not have been acquired otherwise. But evaluating this notion raises questions like why do we have to be proud of suffering, why do we have to be given credit, what’s wrong with the credit going to God if the credit for everything else already goes to Him? These are questions that are not answered

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